Kendrick Lamar just surprised many fans with his three exciting features on the new album from Playboi Carti, MUSIC. But one new venture doesn't mean that another just falls to the wayside. The NFL just dropped a 32-minute documentary on YouTube titled "How Kendrick Lamar’s EPIC Super Bowl Halftime Show was Designed & Built in 8 Minutes." It goes over a lot of the background information and planning for the February 9 spectacle in New Orleans, as well as the more practical aspects of how it all came together. Apparently, six months of planning went into the 13-minute performance, which took eight minutes to set up on the Caesars Superdome field.
"This literally will change the way you do halftime," creative director and production designer Bruce Rodgers remarked of his 19th go-around on the Super Bowl halftime show with Kendrick Lamar as the main event this time around, who rocked a video game-themed stage. "We’ll have to have a full team building the square, same with the diamond, same with the circle." Of course, Kendrick's pgLang team took point on much of the extravaganza's conceptualization.
Kendrick Lamar SZA
"The car is the icon of this era for him as far as album covers [GNX], in the video, so it was only right to have it as part of the performance," the company's creative director Mike Carson remarked concerning the GNX that they put in the middle of the Super Bowl field. In addition, another big detail to note is the 500 crew members that helped to build and break down the stage for the performance. We're sure that many other factors played into this show. And Kendrick Lamar is still reaping the rewards.
For example, his SZA collab "luther" off of GNX nabbed another week at No. 1 on the Billboard Hot 100, making it four weeks in total at the top spot. Elsewhere, Kendrick Lamar is still causing controversy, particularly over the aforementioned Carti collabs. Some people called out his perceived hypocrisy considering his Drake disses, whereas others allege he cut a Drizzy and King Vamp collab from MUSIC's tracklist. The hate gets realer, the love gets fake, but when Dot's this great, that's how he should like it.
