Kendrick Lamar Takes Fans Behind The Scenes Of His Super Bowl Halftime Show

BY Cole Blake 1.7K Views
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NFL: Super Bowl LIX-Kansas City Chiefs at Philadelphia Eagles
Feb 9, 2025; New Orleans, LA, USA; Recording artist Kendrick Lamar performs during the halftime show of Super Bowl LIX between the Philadelphia Eagles and the Kansas City Chiefs at Ceasars Superdome. Mandatory Credit: Mark J. Rebilas-Imagn Images
Kendrick Lamar is giving fans an inside look.

Kendrick Lamar and his company, pgLang, have shared a behind the scenes video from the Super Bowl LIX Halftime Show. The video shows Lamar preparing with Samuel L. Jackson, who played Uncle Sam in the performance. The legendary actor goes through several of his lines as the group rehearses. Fans on social media have been loving the inside look.

"The inflections and the pauses in his delivery at the show? he nailed that so well! Especially at the 'too…..ghetto' so much emphasis! He is Him indeed," one user wrote on X (formerly Twitter). Another wrote: "Samuel L Jackson is incredible! Seeing his rehearsal and how he perfected his delivery of the lines for the performance is amazing!" Check out the behind the scenes video below.

Kendrick Lamar's Super Bowl Halftime Show Setlist

At the event, Lamar performed songs from his latest album GNX and his previous effort Damn without going too far back in his catalog. The decision proved controversial as fans wanted more of his hits. Lamar's pgLang partner, Dave Free, explained to The Wall Street Journal the following day that the their idea was never about "playing the hits." “We wanted this performance to have a cinematic and theatrical element to it. We can confidently say that there’s no Super Bowl performance that’s quite like this one,” he said. He added: “The feel of it is Black America. What does Black America look like, and how to control that narrative of what it means to be Black in America versus what the world’s perspective of that is."

TDE Punch also defended the performance against backlash on Thursday. Taking to X (formerly Twitter), he wrote: "Seeing all of the commentary surrounding the Super Bowl performance, it’s showing that we lost sight of what we’ve always fought for… to be who WE ARE as artist of Hip Hop Culture. Since when did we want to fit in with the mainstream?? lol. Sure we want the mainstream platforms, but only to do US. Authentically us. That’s what always made Hip Hop so appealing."

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About The Author
Cole Blake is a current staff writer at HotNewHipHop based out of New York City. He began writing for the site as an intern back in 2018 while finishing his B.A. in Journalism at St. John’s University. In the time since, he’s covered a number of breaking stories for HNHH. These include the ongoing YSL RICO trial, the allegations surrounding Diddy, and much more. His work also extends outside of hip-hop, having written extensively about a myriad of topics including politics, sports, and pop culture. He’s attended several music festivals to provide coverage for the site as well, such as Rolling Loud and Governors Ball.