ATL rapper Key! has returned with a new video for the Kenny Beats-produced track "Hater." In the video, Key does all the stuff one could expect from a rapper who is seemingly unconcerned with his haters. Namely, smoking blunts, going to the convenience store (smoking blunts while you're there of course), and hanging out with A$AP Rocky while he plays Nintendo Switch on a kitchen counter top.
Of course there's more to the video than just blunts. The video is edited with trippy transitions of explosions and falling money, as well as overlain graphics to drive the point of Key!'s bars home. There's even a helpful reminder to never, ever, do Xanax.
The track will be included on an upcoming collaborative tape with Kenny Beats.