Both Pornhub and xHamster have released their 2017 reports that broke down trends and habits in porn viewing, and the data comes off as a bit of a surprise: women are watching more porn than men.
Pornhub notes how 28.5 billion people visited its domain last year, with the number one search on the website being "Porn for Women." That search alone rose 359% among female viewers between 2016 to 2017, while the phrase also saw an increase of 1,400 year after year. Here is an infographic showcasing the year's top searches on the website.
Image via Pornhub Insights
Next is xHamster's year-end report, whose collated date is similar to that of Pornhub's. According to an in-depth analysis presented by the website, it saw a 2.4% increase in female viewers globally throughout the last twelve months, with gains in viewership in countries such as South Africa, Saudi Arabia and Mexico, while China saw a decrease of 28%.
Image via xHamster
In total, women make over 26% of viewers on xHamster, with the top word search for women in the U.S. was "Daddy."
Women viewers on porn sites has steadily risen over the years, as a survey conducted by YouPorn in April of last year shows that 60% of the all female respondents watched porn a couple times a month, while 18% admitted to watching adult entertainment daily.