Drake Alleges "NFR Podcast" Was Paid To Cover Kendrick Lamar's "Not Like Us"

BYZachary Horvath6.6K Views
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Dec 1, 2021; Oklahoma City, Oklahoma, USA; Rapper, singer and actor Drake watches the Oklahoma City Thunder take on the Houston Rockets during the second half of an Oklahoma City Thunder game at Paycom Center. Mandatory Credit: Alonzo Adams-USA TODAY Sports via Imagn Images
Historically, the Canadian-based podcasters are known as some of Drake's biggest supporters.

The "lawsuit" from Drake toward Universal Music Group and Spotify yesterday has the internet eviscerating him. People are calling this the definition of spiraling and using the "fragile opp" label against him. In fact, hip-hop fixtures such as Charlamagne tha God, Mustard, and TDE Punch even got in on the action. Similar comments are coming out in droves today as well, thanks to a particular namedrop in the legal documents. A Twitter account, King Wow, sifted through and noticed that the NFR Podcast was allegedly paid to "promote "Not Like Us" and its Video without disclosing the payment."

It further alleges, "As part of its deal with UMG, the NFR Podcast published podcast episodes, tweets, and other content publicly about the Song. And in a sea-change for UMG's internal policy, UMG removed the Song's copyright restrictions on YouTube and Twitch, thereby "whitelisting" the Song (for the first time in UMG history), which further incentivized influencers to spread the Song." As we said, the comments are just as ruthless as they were when the initial news broke. For example, one Twitter user writes, "Fragile OPPS activity."

The Internet Is Split On Drake's Decision To Go After NFR Podcast

If you have never tuned into any of the NFR Podcast's videos or content of any kind, their page is run by Canadians Lu Guerini and Anthony D’Aliesio. For the most part, they support a lot of Drake's music and the things he's done throughout his career. Both are also huge fans of Kendrick Lamar's. However, still seeing their platform in this "pre-action" petition is quite a shocking turn of events.

As it stands, though, Drake's documents are swinging for the fences. He accuses UMG and Spotify of violating the RICO Act, as well as deceptive business practices and false advertising. Overall, he also alleges that both companies were using an "illegal" scheme to boost streams and other content surrounding "Not Like Us." Specifically, Drake's documents allege that UMG has been using bots, payola, and more to carry this out.

About The Author
Zachary Horvath is one of the Music Freelance News Writers at HotNewHipHop and has held that title since August 2023. Prior to this position, he held another freelance gig covering local high school football, girls and boys varsity basketball, in addition to recapping Cleveland Cavaliers games remotely. He's taken the previous experience and used it to become a jack of all trades at HotNewHipHop. Zach has thoroughly enjoyed tackling some of the trending topics in sports, with a larger focus on hip-hop and pop culture. Some of those include Bronny James's draft stock, a multitude of angles swirling around the Drake and Kendrick Lamar beef, as well as Diddy's arrest and lawsuits. Separate from the headlines that everyone wants to hear about, he was fortunate enough to help spread Zaytoven's current thoughts at the time around mid-December in 2023. Even though being able to give his expertise on these stories is fulfilling, being able to share his passion for releases trumps that ever so slightly. Having the chance to express his excitement indirectly about what he thinks our readers should be checking out/revisiting grows his passion for writing that much more.
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