Ferg Enlists Future And Mike WiLL Made-It For New Banger "Allure"

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Ferg got in his bag on this one.

"Allure" feels like it came out of a time machine. It takes three artists, each of whom were vital artists in the mid-2010s, and returns them to the sound that made them so vital to begin with. Ferg has stumbled here and there with solo material over the last decade. Some of his experiments have failed, others have been underrated. "Allure," though is the rapper at his absolute best. He sounds hungry, he sounds eager to bring out the best in his collaborators. Most importantly, though, he sounds fun. Ferg has always had charisma to spare, and his verse on "Allure" proves that it's still present.

The time machine aspect of the song, though, is equally credited to Future and Mike WiLL Made-It. The latter has been keeping a low profile after his legendary 2010s run, and this beat proves that he hasn't lost a step. It's menacing and catchy, especially with the way he layers Ferg's ad-libs. The "om" chant that underpins Future's verse is another immeasurable detail that gives "Allure" character. Future has really been in his mixtape Pluto bag as of late, as evidenced by the album Mixtape Pluto. He continues rapping like he did during his iconic 2010s run, and surprise surprise, it sounds amazing. "Allure" is a winner.

Let us know what you think of this brand-new track, in the comments section down below. Additionally, stay tuned to HNHH for the latest news and updates from around the music world. We will continue to keep you informed on all of your favorite artists and their upcoming projects.

Ferg And Future Slide Over Mike WiLL's Ominous Beat

Quotable Lyrics:

Diamonds that drip in the club, I came a long way from the buildin' with fiends
Psycho was hangin' with thugs and stashin' the snub in 515
Well, I got somethin' to tell ya, Darold is livin' his dream
Pull up in a 'Gatti in front of the projects, I'm makin' a scene

About The Author
Elias Andrews is a music and entertainment writer for HotNewHipHop. He joined HNHH in 2024 as the lead night shift contributor, which means he covers new music releases on a weekly basis. In the year since joining, Elias has covered some of the biggest and most turbulent stories in the world of music. He covered the Drake and Kendrick Lamar battle, and the release of the disses “Family Matters” and “Meet the Grahams,” in particular, in real time. He has also detailed the ongoing list of allegations and criminal charges made against Diddy. Elias’ favorite artists are Andre 3000, MF Doom, pre-808s Kanye West and Tyler, The Creator. He loves L.A. hip-hop but not L.A. sports teams. The first album he ever bought was Big Willie Style by Will Smith, which he maintains is still a pretty good listen.
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