Hip-hop has been in a frenzy this week ever since Jay-Z and Roc Nation announced Kendrick Lamar as the Super Bowl Halftime show headliner in New Orleans next year – a slot that many suspected would’ve been handed to Lil Wayne. Weezy, an unequivocal legend, has been the flagbearer for NOLA for the entirety of his career. However, he hasn’t had the same motion as Kendrick Lamar in the past few months in terms of mainstream attention. On the heels of defeating Drake in their back-and-forth, Dot confirmed that he would be headlining the Super Bowl in an announcement video that seemingly stepped on the idea of a second round, something that Drake has hinted at since early August, at least. However, even though the Pop Out was deemed a victory lap, Kendrick’s mission statement appears to be much larger than simply toppling one of the most commercially successful artists of all time.
On Wednesday night, Kendrick Lamar surprised the masses by releasing his new untitled single on Instagram, tentatively titled “Watch The Party Die.” It’s a 180 from “Not Like Us,” the upbeat West Coast anthem carried throughout the summer. This one is much more somber in tone with its drumless soul sample and deadpan delivery, where Kendrick addresses the culture, similar to other installments in the “The Heart” series. He seemingly steps on Drake’s grave one last time, shuts down the media and influencers whose bias is reflected in their reporting and agenda, and expresses not just disdain but a vitriolic hatred towards the hip-hop industry as a whole. In some senses, he’s envisioning what hip-hop and humanity look like after a destroy-and-rebuild process. Clearly, there are others in hip-hop who he acknowledges as those who could similarly help lead this movement, specifically LeCrae and Dee-1.
“Watch The Party Die”
Released on September 11 when the VMAs began, Kendrick Lamar’s latest single marked his first song since dropping “Not Like Us” earlier this year. The record finds Kendrick reflecting on the feud (“This shit done got too wicked to apologize/ It's different, get him whacked and disqualified” and “Just walked that man down, that’ll do everyone a solid.”) He also reflects on the state of the media, targeting unnamed individuals that people believe to be Akademiks, Gillie Da Kid, Cam’ron and Gillie (“Influencers talked down 'cause I'm not with the basic shit/ But they don't hate me, they hate the man that I represent/ The type of man that never dickride 'cause I want a favor” and “I think it's time to watch the party die/ Street n***as and the corporate guys, the rappers that report the lies/ I need they families mortified.”)
The song tackles the music industry at large, retreading and expanding on concepts mentioned in songs like “Euphoria” and “Not Like Us” ("It's time to get these devils out the way, heavy metals on my sword… Say hello to your future fate, the culture bred with carnivores” and “They wonder why I'm not enthused to drop/ The more visible you get, the more your spiritual is tried”). Considering that “Euphoria” marked the first release post-TDE from Kendrick Lamar where he explicitly states, "F*ck the industry," “Watch The Party Die” is less of a nail-in-the-coffin of his feud with Drake and more of a new beginning to this new chapter in his career, one that appears rooted in his frustrations with the exploitation and commodification of the culture.
"I Wonder What Lecrae Would Do?"
The song's third verse contains two shout-outs to Lecrae, a Christian rapper who often doesn’t get his flowers due to the content of his music. “I wonder what LeCrae would do? F*ck these n***as up or show ‘em just what prayer do?” Kendrick asks at the top of the verse, repeating the first part towards the end of the verse. This particular shout-out isn’t a coincidence in this chapter of Kendrick’s career, especially considering the lyrical themes on Dot’s new single.
In a 2023 interview, Lecrae revealed that his relationship with Kendrick dates back to The Kendrick Lamar EP. On the project, the rapper has a song titled “The Faith,” where he opens up about his issues with his belief in God. Kendrick Lamar was hardly a name back then, but when Lecrae heard the song, he reached out.
“I had more Twitter followers than him at the time, so I DM’d him, and I was like, ‘Bro, I heard this song. What are you wrestling with?’ I said, ‘Cause maybe I can send you some stuff,’” LeCrae recounted on the YTH Nation Podcast. Kendrick explained that he had several questions about his faith. “And we started going back and forth, and we just developed a relationship. From there, it just became a dope relationship where I never wanted to abuse it or be like ‘Yeah, let’s do music together’ but it was more like, let’s be friends.’”
Even more interesting about this podcast segment is that Lecrae said he turned down a feature from Kendrick before. “He actually asked to do music with me first and I was like, ‘Nah, let’s chill because I don’t want you to ever feel like I’m only in this for what you have going on,’” he said.
Lecrae On Drake Vs. Kendrick
A more minor component to consider in Kendrick’s shout-out is how Lecrae framed the Compton native’s place in the culture compared to Drake. In an interview clip from Mr. Jay Hill Network that has circulated recently, Lecrae explained, “Ghostwriters aside, [Drake]’s a great rapper…but Drake is a fan of the culture. Kendrick is a product of the culture. It’s a difference.”
“I Wanna Be Empathetic, My Heart Like Dee-1”
Similar to Lecrae, Dee-1’s Christian values have often been at the fore of his artistic output. The New Orleans-based rapper, interestingly enough, gained fame with the release of his single, “Jay, 50, and Weezy,” a song calling out three of the biggest rappers of the time for the messages they put out in his music. Ultimately, the song led to a deal with RCA Inspiration.
While the Super Bowl announcement has turned into a nonsensical Kendrick vs. Lil Wayne debate, it’s important to note that Dee-1’s had his issues with Cash Money and Weezy in the past. A project he was supposed to be put out titled Separated At Birth was heavily inspired by Lil Wayne and Cash Money but the NOLA-based label blocked it from dropping, as explained on Sway's Universe.
His issues with the music industry made headlines earlier this year after criticizing rappers like Rick Ross, Meek Mill, and Jim Jones for the content in their music. Urging each of them to “do better,” he took particular issue with the content in Meek and Ross’s Too Good To Be True project. Dee-1 suggested that it was hypocritical of Meek to rap about murder and violence while simultaneously being a the face of prison reform. “But this man glorifying getting people killed as of a week ago!' Like, what are you doing, bro? Lil' Snoop really got killed, that broke your heart. You wear him around your neck,” he said. “Why are you glorifying the same thing? The rap game, the hip-hop industry is great at cooking up some delicious poison. I don't call you out because I got a problem with you, man.”
Ultimately, it turned into a back-and-forth between himself and the aforementioned artists including vague alleged threats from the Dipset member. Still, Dee-1 made it clear that he never had any personal issues with any of the parties he called out. That became especially clear when he refused to make light of Rick Ross’s altercation in Canada and praised Meek for his unfiltered take on the reality of the streets when he wrote, “Being gangsta will get you hurt put in jail or killed… Being smart will get you out of poverty and your family and friends living better.”
Lecrae & Dee-1’s Response To Kendrick
The brief shout-out captured hip-hop fans attention, especially as an anticipation for a new wave of Christian rap makes a path for itself. Both LeCrae and Dee-1 kept their responses brief at first. The former wrote, “Love you Dot….Always here,” along with a prayer hand emoji. Dee-1 offered a more extensive response over the past few days since the song was released.
“i appreciate the shoutout brother. @kendricklamar ❤️ More than you’ll ever know. A shift is happening. The time is now!” Dee-1 wrote on Twitter after the song was released. However, he went on to address some of the backlash he faced over siding with Kendrick over Wayne in the Super Bowl debacle, particularly because he’s a New Orleans native. But in an interview with TMZ, Dee-1 recalled a conversation he was having at the time the song dropped. “I’m not afraid to go against the whole culture. I love New Orleans, but I love God more than I love New Orleans. What I stand on has nothing to do with loyalty to my city, loyalty to the hip-hop industry. All this stuff is fickle, and it comes underneath my loyalty to my creator.”
Conclusion
If you've followed Kendrick's career, these flashes of his spirituality have been scattered across his discography. good kid, m.A.A.d city opens up with his childhood friends reciting a prayer and repenting for their sins, and comes first circle by the end of "Sing About Me/Dying Of Thirst" when an elderly woman helps lead "Sinner's Prayer." The religious allusions and imagery continued throughout projects like To Pimp A Butterfly, DAMN., and Mr. Morale & The Big Steppers. However, Kendrick appears to be more outward with his faith and using it as a guide to spark change. So when Kendrick rapped, “I wanna be empathetic, my like Dee-1 but I will–,” it demonstrates the Pulitzer Prize winner's quandary: gear up for another aggression or use spirituality and faith to rise above the conflict for a bigger purpose.