It's strange to fathom, but for many people, the highlight of Super Bowl Sunday arrives when there's no actual football being played. Super Bowl commercials have become a cultural phenomenon, and with reported ad prices of $5 million for a thirty-second slot, it's no wonder companies are consistently bringing their A-Game.
From anticipated movie trailers to some good-old-fashioned celebrity-laden product placement, the latest batch of Super Bowl commercials have it all - including several notable appearances from rappers, including Cardi B, Big Sean, and more. If you're one of those who appreciates the art of the advertisement, why not catch up on all the best ones below.
Doritos Blaze and Mountain Dew Ice
It's a rap battle between Peter Dinklage and Morgan Freeman, coached by Busta Rhymes and Missy Elliot respectively. What more could you ask for?
Amazon Alexa
Amazon's Alexa loses her voice, and Gordon Ramsay, Sir Anthony Hopkins, Cardi B, and Rebel Wilson step up to take over.
Tide
In what might be the most amusing of the bunch, David Harbor explains why every ad is actually a Tide ad.
Australia
Danny Mcbride's real-not-real Crocodile Dundee film is the focus of this clever ad for Australian tourism.
Squarespace
It's Keanu Reeves waxing poetic in the middle of the the desert wilderness. Are you not entertained?
Skittles
Skittles gets creative with their latest, two-part "ad," which features David Schwimmer (of Friends fame) feeding candy to a talking sandwich.
Groupon
Tiffany Haddish takes her love of Groupon to the next level in this brief, yet effective ad.
Jack In The Box
This bizarre Jack In The Box ad finds Marth Stewart embroiled in a feud with a mascot.
Michelob Ultra
Chris Pratt celebrates his new role as the face of Michelob Ultra...or does he?
NFL
Giants quarterback Eli Manning and receiver O’Dell Beckham Jr rehearse their latest touchdown celebration. It's a tender affair.
Jeep
Some people love dinosaurs. Some people love Jeff Goldblum. This is a commercial for those people.
Rocket Mortgage
Imagine if Keegan-Michael Key was around to explain everything to you in a concise and comprehensible manner? This commercial makes that world a reality. Special appearance from Big Sean.