Building on last month’s highly anticipated retail introduction of its pioneering Futurecraft 4D model, today Adidas announced the shoe’s February 10th release at its largest retail store worldwide, the brand flagship located at 46th Street and 5th Avenue in New York City.
Starting Today, February 5th, through 12pm ET on Wednesday, February 7th those in the New York City Area interested in reserving a pair of Futurecraft 4Ds can download the adidas App and sign up to participate in the drop prior to reservations opening later this week.
According to Adidas, the newly launched Adidas App offers a unique and personalized user experience tailored around our fans’ preferences, interests and behaviors. It offers easy access to the adidas’ online store, providing consumers with customized product recommendations, inspiration through personalized articles, blog posts, videos and real-time updates about the sports, athletes and products they care about.
Starting with the adidas NYC Flagship release of Futurecraft 4D, the Adidas App will now also provide reservation functionality similar to the Adidas Confirmed App’s current management of Adidas Originals’ lifestyle products, such as the Yeezys.