The Smokepurpp and Murda Beatz joint project has been in the works for a few months at this point and it was until last week that we got our first snippet of what to expect. Murda's the hottest producer in hip hop right now and Smokepurpp's one of the most promising youngin's coming out right now. After dropping their first single off their project, the follow up with the official video.
Smokepurpp and Murda Beatz link up for the official video for "1 2 3." The trippy visuals was done by the master, Cole Bennett, who's worked with Smokepurpp several times in the past. Purpp and Murda flex their jewelry and cars in the video while Bennett's post-production skills makes the video mirror a hallucination.
Hopefully, we get this joint project soon.
About The Author
Aron A. is a features editor for HotNewHipHop. Beginning his tenure at HotNewHipHop in July 2017, he has comprehensively documented the biggest stories in the culture over the past few years.
Throughout his time, Aron’s helped introduce a number of buzzing up-and-coming artists to our audience, identifying regional trends and highlighting hip-hop from across the globe. As a Canadian-based music journalist, he has also made a concerted effort to put spotlights on artists hailing from North of the border as part of Rise & Grind, the weekly interview series that he created and launched in 2021.
Aron also broke a number of stories through his extensive interviews with beloved figures in the culture. These include industry vets (Quality Control co-founder Kevin "Coach K" Lee, Wayno Clark), definitive producers (DJ Paul, Hit-Boy, Zaytoven), cultural disruptors (Soulja Boy), lyrical heavyweights (Pusha T, Styles P, Danny Brown), cultural pioneers (Dapper Dan, Big Daddy Kane), and the next generation of stars (Lil Durk, Latto, Fivio Foreign, Denzel Curry). Aron also penned cover stories with the likes of Rick Ross, Central Cee, Moneybagg Yo, Vince Staples, and Bobby Shmurda.
...
