Earlier this week, Kendrick Lamar unleashed his eagerly anticipated "Not Like Us" music video, and unsurprisingly, it's been a major success. The video has already racked up more than 23 million views on YouTube, prompted countless reactions from fans, and more. Social media users have been hard at work dissecting the explosive visual, identifying any potential hints at what's to come. A jacket Kendrick wore in the video, for example, has sparked rumors about his next album.
The jacket in question was believed to feature the date "8/8/2024," which many thought could be the release date of an upcoming project. It was later confirmed, however, that the jacket actually says "S/S/2024." Now, it's speculated that this was yet another subtle jab at Drake.
Fans Look For Clues In Kendrick Lamar's "Not Like Us" Video
The jacket, as well as a scarf Kendrick sported at other points in the video, is from Jamaican-British designer Martine Rose's Spring/Summer collection. Fans think this could have been a reference to Kendrick's digs at Drake's accent and use of Toronto slang. This is unconfirmed, though it wouldn't come as a shock considering all the subtle jabs Kendrick's taken at Drizzy in recent months.
As for the actual release date for Kendrick's next album, it's still up in the air, though some suspect that it'll arrive sooner rather than later. During a recent chat with TMZ, for instance, The Alchemist shared his prediction that the project will drop sometime this year. "I think he's gonna drop an album this year," he told the outlet, "I don't think he has to... I think he will, just cuz he can." What do you think of Kendrick Lamar's "Not Like Us" music video? What about rumors that his jacket featured the release date of his next album? Share your thoughts in the comments section down below, and keep an eye on HNHH for more updates.