With Super Bowl ad’s costing as much as $5 million dollars for a 30: second slot this year, companies have decided to roll out their ads & commercials a couple days early to get their money’s worth & get seen. Having already caught Amazon’s hilarious Alexa commercial earlier this week, which stars one of Hip-Hop's hottest commodity Cardi B, Rihanna’s Fenty Beauty is following in suit, and sharing their upcoming Super Bowl ad a couple days earlier as well.
Starring rising Bay Area artist Saweetie, who exploded onto the scene last year with her viral hit “Icy Girl,” the Fenty ad finds a handful of ladies getting ready for the big game, but talking to each in slang with “biiiiitch.” The commercial is like a 2018 version of the Budweiser’s famous “Wasssup” ads with the frogs, but only with the ladies screaming “biiiitch” at one another instead. The commercial of course shows each woman putting on a different piece of Fenty’s beauty supplies on their face as well to promote it.
This ad, which is presumably set to air this Sunday during the Super Bowl, surfaces just weeks after reports suggested that Rihanna’s Fenty Beauty is far succeeding Kylie Jenner’s cosmetic line.
Watch the funny new commercial starring Saweetie (below) and be sure to head to FentyBeauty.com to cop your cosmetics.