XXL Freshman Class Catches Flack For "Not Like Us" Slogan With No West Coast Artists Included

BYGabriel Bras Nevares2.5K Views
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Kendrick Lamar music video shoot for "Not Like Us"
Watts, CA - June 22: Kendrick Lamar smiles alongside Jay Rock, center, in between filming for the the music video for "Not Like Us" at Nickerson Gardens on Saturday, June 22, 2024 in Watts, CA. (Michael Blackshire / Los Angeles Times via Getty Images)
Kendrick Lamar's smash hit has clearly impacted all of hip-hop, but many thought that the publication misunderstood its meaning.

The 2024 XXL Freshman Class is finally here, and it's a pretty exciting roster of names that has people engaging in a lot of debate, discussion, and hot takes online. However, one aspect of this conversation so far online doesn't really concern the featured artists, but rather the slogan that the publication chose to attribute to them: "Not Like Us." This prompted many fans to do a quick scan and posit that this misses the point about what Kendrick Lamar's song is partially about. After all, this new Freshman Class includes no West Coast artists, so some folks online have an issue with using that region's current big hit.

Of course, the hype behind this Drake diss track is so massive across various corners of hip-hop that it's easy to understand why this 2024 XXL Freshman Class rollout would want to cement this moment within its coverage. In fact, Kendrick Lamar recently filmed the music video for "Not Like Us" in Compton, which makes this contrast caused by no West Coast artists all the more present in people's minds right now. Still, there's so much to talk about with the list either way that this backlash might fizzle out eventually. But the West will likely never forget.

2024's XXL Freshman Class

Regardless of all that, XXL's Freshman Class this year is going to show off their skills soon, and they'll prove fans' adoration or skepticism soon enough. BigXthaPlug, Maiya The Don, Hunxho, Rich Amiri, Cash Cobain, Lay Bankz, That Mexican OT, 4batz, Skilla Baby, Bossman Dlow, and ScarLip have fans ready to see what they've got. We all know how infamous or legendary some of these freestyles and cyphers can be, so it's going to be fun to watch it all go down. They already did a video series responding to hate comments, so they kicked off the content right away.

Fans React To The "Not Like Us" Slogan

Meanwhile, this has still been a phenomenal year for the West Coast, with or without XXL Freshman Class representation. Maybe the publication should consider an all-West Coast cypher much like they did with femcees not too long ago. Either way, there's a lot to be excited about, and much more to look forward to from California and company. As for the XXL list, we can't wait for those conversations.

About The Author
Gabriel Bras Nevares is a staff writer for HotNewHipHop. He joined HNHH while completing his B.A. in Journalism & Mass Communication at The George Washington University in the summer of 2022. Born and raised in San Juan, Puerto Rico, Gabriel treasures the crossover between his native reggaetón and hip-hop news coverage, such as his review for Bad Bunny’s hometown concert in 2024. But more specifically, he digs for the deeper side of hip-hop conversations, whether that’s the “death” of the genre in 2023, the lyrical and parasocial intricacies of the Kendrick Lamar and Drake battle, or the many moving parts of the Young Thug and YSL RICO case. Beyond engaging and breaking news coverage, Gabriel makes the most out of his concert obsessions, reviewing and recapping festivals like Rolling Loud Miami and Camp Flog Gnaw. He’s also developed a strong editorial voice through album reviews, think-pieces, and interviews with some of the genre’s brightest upstarts and most enduring obscured gems like Homeboy Sandman, Bktherula, Bas, and Devin Malik.
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