Kendrick Lamar Continues To Break Spotify Records As "Not Like Us" Hits Monumental Milestone

BYGabriel Bras Nevares25.9K Views
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Life Is Beautiful 2023 - Day 2 - Performance
Kendrick Lamar at Life Is Beautiful 2023 on September 23, 2023 in Las Vegas, Nevada. (Photo by Christopher Polk/Billboard via Getty Images)
"Not Like Us" is the fastest rap song in the streaming era to do a heck of a lot of stuff, and this battle's bragging rights are far from over.

Kendrick Lamar's "Not Like Us" is barely a month old, and yet it already feels like it's broken every Spotify rap song record under the sun as far as streaming numbers go. Moreover, you've probably seen this headline a lot, and it's because people can't get enough of this Drake diss and are looking forward to more moments with it. After all, K.Dot will likely premiere this song live in Los Angeles for his "Pop Out" Juneteenth concert, and we're sure that if he plays it, the energy will be astounding. Anticipation for it, plus it being such a catchy song despite its subject matter, are some factors as to why it became the fastest rap song in Spotify history to surpass 300 million streams on the platform (35 days).

Of course, this might paint this rap battle as a clear victory, but both Drake and Kendrick Lamar fans have arguments for it being much closer than some folks give it credit for. Even though some people think that The Boy is acting deludedly by calling K.Dot a "one-trick pony" with his latest IG troll, his disses did contain more sharp writing than some expected. Regardless, it's clear that numbers-wise, there is definitely a first place finish with "Not Like Us." But as rap beef, discussion, and the genre's artistry proves time and time again, numbers don't really matter at the end of the day.

Kendrick Lamar's "Not Like Us" Is Still A Nonstop Record-Breaker

Well, unless Kendrick Lamar is your GOAT, in which case you've never cared more about numbers. But light hypocrisy and confirmation bias aside, the acclaim and success behind "Not Like Us" is one of the most astonishing and unlikely hits of hip-hop's 2024. In fact, it's the principal driving factor behind this year in particular perhaps going down as Kendrick's biggest streaming year of his career so far. We'll see if this ends up being the case by the time December rolls around.

Actually, the new album rumors are rampant, and while it's tough to call how fans will perceive this move after the Drake beef, they will likely celebrate its purely hypothetical announcement regardless. Maybe Kendrick Lamar really did just want to pop out and will use his Juneteenth show to wrap things up and leave us waiting for his next project. Or he's about to have one of the most dominant and eventful years any rapper has ever had. Ever! And so could Drizzy if he drops something long-form, so we'll see whether or not this dead horse is one we'll be beating all the way to New Year's.

About The Author
Gabriel Bras Nevares is a staff writer for HotNewHipHop. He joined HNHH while completing his B.A. in Journalism & Mass Communication at The George Washington University in the summer of 2022. Born and raised in San Juan, Puerto Rico, Gabriel treasures the crossover between his native reggaetón and hip-hop news coverage, such as his review for Bad Bunny’s hometown concert in 2024. But more specifically, he digs for the deeper side of hip-hop conversations, whether that’s the “death” of the genre in 2023, the lyrical and parasocial intricacies of the Kendrick Lamar and Drake battle, or the many moving parts of the Young Thug and YSL RICO case. Beyond engaging and breaking news coverage, Gabriel makes the most out of his concert obsessions, reviewing and recapping festivals like Rolling Loud Miami and Camp Flog Gnaw. He’s also developed a strong editorial voice through album reviews, think-pieces, and interviews with some of the genre’s brightest upstarts and most enduring obscured gems like Homeboy Sandman, Bktherula, Bas, and Devin Malik.
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