Tyla Recruits Gunna And Skillibeng For Flashy New "Jump" Music Video

BYLavender Alexandria682 Views
Link Copied to Clipboard!
The 2024 Met Gala Celebrating "Sleeping Beauties: Reawakening Fashion" - Street Sightings
NEW YORK, NEW YORK - MAY 06: Tyla attends The 2024 Met Gala Celebrating "Sleeping Beauties: Reawakening Fashion" on May 06, 2024 in New York City. (Photo by Neil Mockford/GC Images)
The visuals accompany one of the breakout songs from her new album.

Last year, Tyla seemingly became an R&B superstar overnight. It arrived on the back of her song "Water" which dropped last year and slowly crept up the Hot 100. Eventually the song became a total smash hit peaking at number 3 on the chart. The song has racked up more than 600 million streams on Spotify alone and even got a remix with Travis Scott late last year. She followed that up with her self-titled debut album earlier this year, for which she recruited a couple of high profile features.

Two of those features also showed up in her newest video for the song "Jump." Gunna and Skillibeng both feature on the track, which has rocketed up to her second most-streamed song on Spotify. They're also present in the video which is shot in a variety of locations within Tyla's native Johannesburg. It also features shots of Skillibeng from his own hometown of Kingston, Jamaica. The video was directed by NABIL and has already racked up more than 600k views in just its first few hours while hitting YouTube's trending page. Check out the new visuals she shared for "Jump" below.

Tyla Drops New Music Video For "Jump"

Earlier this year, Tyla canceled a world tour she had previously announced for 2024. In a statement released alongside the announcement of the cancelation. she cited health issues that prevented her from following through on the tour. Since then, however, that explanation has stuck with fans and they bring it up regularly. The R&B star has been spotted partying all over the world in recent months and doesn't look particularly encumbered in her new music video. That's led to some fans speculating that there could be alternate reasons for the tour's canceling.

What do you think of the new music video Tyla, Gunna, and Skillibeng released for their new collaboration "Jump?" What's your favorite song from the breakthrough R&B star's new debut album? Let us know in the comment section below.

[Via]

About The Author
Lavender Alexandria is a music and culture journalist based in Los Angeles, California. She’s covered dozens of musical genres and styles from the most mainstream to the most experimental and underground on her blog and accompanying YouTube channel that looks at music, pop culture, and Billboard charts since 2017: Lav’s Music Corner. Lavender has produced editorial and listicle content both in written and video form over the past far years and has also interviewed up-and-coming artists like Censored Dialogue. Her experiences covering culture have taken her from Hyperpop parties in LA to underground rap shows in Atlanta, to DIY punk shows in Charlotte. Lavender has also written for iHeartRadio, covering some of the biggest artists in Hip Hop such as Ice Spice, Drake, Doja Cat and Cardi B. She also has bylines with ScreenRant and continues to write for Ringtone magazine. Lavender is a lifelong Charlotte Hornets fan and her favorite rap artists include Clipping, Little Simz, Earl Sweatshirt, and Kendrick Lamar.
...