Kendrick Lamar's "Not Like Us" Surpasses 1 Million Units Sold In Record Time

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Kendrick Lamar Performs During Half Time For The 2018 College Football Playoff National Championship Game
ATLANTA, GA - JANUARY 08: Rapper Kendrick Lamar performs during half time during 2018 College Football Playoff National Championship Game at Centennial Olympic Park on January 8, 2018 in Atlanta, Georgia. (Photo by Paras Griffin/Getty Images)
It's the latest sales milestone for the smash hit song.

The Kendrick Lamar and Drake beef seems firmly in the rearview mirror as fans reflect on the entire beef to try and dissect who came out on top. But that hasn't stopped the songs from racking up millions of streams and radio plays. The pair occupied a full quarter of the Top 20 on the Hot 100 with diss tracks alone this week. That included three in the top 10, four if you include the Future & Metro Boomin song "Like That" that kicked off the beat in the first place.

At the very top of all of it is Kendrick's "Not Like Us" which debuted at number one on the Hot 100 with only 5 days of tracking. The song has been breaking Spotify records left and right including a record previously held by Drake for the most streams in 24 hours. Now the song has officially hit 1 million units sold in just 12 days. It's the fastest that any song has hit the milestone so far in 2024 surpassing hits from megastars like Taylor Swift and Ariana Grande. In fact, it's among the fastest selling songs of the entire decade so far to reach the milestone.

Kendrick Lamar's "Not Like Us" Continues Racking Up Records

"Not Like Us" is expected to compete for a second week at the top spot on the Hot 100 next week. Artists like Billie Eilish and Tommy Richman will look to dethrone the rapper from the top spot in the coming weeks. His first true diss track of the beef "Euphoria" also made a big jump in its second week. It rose from its debut inside the top 15 into the top 3 on this weeks edition of the chart.

What do you think of Kendrick Lamar's "Not Like Us" continuing to rack up records for its sales numbers? Are you surprised it's the fastest song to his 1 million units sold so far this year? Let us know in the comment section below.

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About The Author
Lavender Alexandria is a music and culture journalist based in Los Angeles, California. She’s covered dozens of musical genres and styles from the most mainstream to the most experimental and underground on her blog and accompanying YouTube channel that looks at music, pop culture, and Billboard charts since 2017: Lav’s Music Corner. Lavender has produced editorial and listicle content both in written and video form over the past far years and has also interviewed up-and-coming artists like Censored Dialogue. Her experiences covering culture have taken her from Hyperpop parties in LA to underground rap shows in Atlanta, to DIY punk shows in Charlotte. Lavender has also written for iHeartRadio, covering some of the biggest artists in Hip Hop such as Ice Spice, Drake, Doja Cat and Cardi B. She also has bylines with ScreenRant and continues to write for Ringtone magazine. Lavender is a lifelong Charlotte Hornets fan and her favorite rap artists include Clipping, Little Simz, Earl Sweatshirt, and Kendrick Lamar.
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