Eminem has been in the game for years and he's always touched upon risky subjects, and we see him take a political angle on "Untouchable." The Revival cut got a lyric video that does the song and its content justice. The world loves to react on social media following any unfortunate event that takes place - a shooting, an attack or a threat of any kind - and Em captures this element of social "wokeness" perfectly.
The lyric video is one of the most innovative in a while, with each lyric of the track passing by as if scrolling through your Facebook or Twitter news feed, viewing a YouTube video or peeping an Instagram live stream. Many lyric videos can be uninspired and it's nice to see Em thinking out of the box to create a refreshing take on the Revival song.