Kendrick Lamar Has One Toronto Restaurant Experiencing A Massive Boom In Business Thanks To "Euphoria" Shoutout

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65th GRAMMY Awards - Show
LOS ANGELES, CALIFORNIA - FEBRUARY 05: Kendrick Lamar accepts the Best Rap Album award for “Mr. Morale & The Big Steppers” onstage during the 65th GRAMMY Awards at Crypto.com Arena on February 05, 2023 in Los Angeles, California. (Photo by Kevin Winter/Getty Images for The Recording Academy )
New Ho King is very grateful for the shoutout.

Kendrick Lamar dropped off his Drake diss "Euphoria" on Tuesday. Overall, no one was expecting this track to drop. However, Lamar came through with the song and it turned out to be a massive success. It is currently at the top of Apple Music, and some fans believe he killed Drake with the song. That said, Drake is reportedly readying his response, and fans are looking forward to the escalation of all of this. For now, the attention remains on "Euphoria," and it seems like the song is having lasting effects outside of the beef.

For instance, near the end of the song, while mocking Toronto slang, Lamar shouted out a restaurant called New Ho King. This establishment is in the Chinatown area of Toronto, and following the shoutout, it has been receiving tons of five-star reviews. Furthermore, more and more fans are pulling up to the restaurant to grab a bit to eat. Kendrick gave us his order in the song, so people are looking to get just that. While beef can be incredibly negative, there is no doubt that there is a positive angle to all of this.

Kendrick Lamar x New Ho King

In a news report, the owner of New Ho King expressed his gratitude towards Kendrick. The owner seems pretty out of the loop when it comes to rap beef. However, he is getting some nice business because of it. Only time will tell whether or not this boom will be temporary or not. Although this is a great opportunity for the restaurant to get some returning customers.

Let us know what you thought of Kendrick Lamar and his track "Euphoria," in the comments section down below. Do you believe that this diss was enough to win him the beef? Do you believe Drake is going to respond fast, or will he be taking his time with this one? Additionally, stay tuned to HNHH for the latest news and updates from around the music world. We will continue to keep you informed on all of your favorite artists and their upcoming projects.

About The Author
Alexander Cole is the current editor-in-chief of HotNewHipHop. He started at HotNewHipHop back in 2018 where he began as a Sports and Sneakers writer. It was here where he began to hone his craft, putting his journalism degree from Concordia University in Montreal, Quebec, to good use. Since that time, he has documented some of the biggest stories in the hip-hop world. From the Kendrick Lamar and Drake beef to the disturbing allegations against Diddy, Alex has helped HotNewHipHop navigate large-scale stories as they happen. In 2021, he went to the Bahamas for the Big 3's Championship Game. It was here where he got to interview legendary figures like Ice Cube, Clyde Drexler, and Stephen Jackson. He has also interviewed other superstar athletes such as Antonio Brown, Damian Lillard, and Paul Pierce. This is in addition to conversations with social media provocateurs like Jake Paul, and younger respected artists like Kaycyy, Lil Tecca, and Jeleel!
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