ASAP Rocky Drops New "DON'T BE DUMB" Merch, Fans Speculate About New Music

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Bottega Veneta - Front Row - Milan Fashion Week - Womenswear Fall/Winter 2024-2025
MILAN, ITALY - FEBRUARY 24: (EDITORS NOTE: This image has been converted to black and white.) A$AP Rocky attends the Bottega Veneta fashion show during the Milan Fashion Week Womenswear Fall/Winter 2024-2025 on February 24, 2024 in Milan, Italy. (Photo by Vittorio Zunino Celotto/Getty Images)
Fans are already looking ahead to a potential new album.

Earlier this month, Rihanna revealed that ASAP Rocky has been hard at work on his new album. While that didn't satisfy the pop fans who have been waiting since 2016 for a new project from RiRi, it got rap fans buzzing. They didn't have to wait long for something to capture their attention either. Earlier today Rocky dropped some new merch onto his AWGE website. The merch prominently features the bulletproof vests that he wore in performances last year.

The vest also appears in the video for his single "Riot (Rowdy Pipe'n)" which dropped last year and many think may be a single from his new album. Rocky has been teasing a new album called DON'T BE DUMB for years now and there have been numerous times when fans felt it was close. Despite that concrete updates on the album have been very few and far between. But with Rihanna's announcement and the new merch drop fans once again think they may be close to getting the first new Rocky album since 2018's Testing.

ASAP Rocky's New Merch Has Fans Talking New Album

Rocky has appeared on a few features already this year including on one of Future & Metro Boomin's new albums. He was almost on ScHoolboy Q's new album Blue Lips. Q has a pretty long gap of his own between releases returning after 5 years away. In an interview he explained that Rocky was meant to make an appearance on the new album but schedules were just too busy and it couldn't be lined up.

Rocky hasn't released any singles of his own this year but he did collaborate on the track "Gangsta" with Anderson .Paak & The Free Nationals that dropped back in February. What do you think of the new bulletproof vest merch ASAP Rocky dropped on his website? Do you think you'll buy anything from the drop? Do you think it's part of the rollout of a new album? Let us know in the comments section below.

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About The Author
Lavender Alexandria is a music and culture journalist based in Los Angeles, California. She’s covered dozens of musical genres and styles from the most mainstream to the most experimental and underground on her blog and accompanying YouTube channel that looks at music, pop culture, and Billboard charts since 2017: Lav’s Music Corner. Lavender has produced editorial and listicle content both in written and video form over the past far years and has also interviewed up-and-coming artists like Censored Dialogue. Her experiences covering culture have taken her from Hyperpop parties in LA to underground rap shows in Atlanta, to DIY punk shows in Charlotte. Lavender has also written for iHeartRadio, covering some of the biggest artists in Hip Hop such as Ice Spice, Drake, Doja Cat and Cardi B. She also has bylines with ScreenRant and continues to write for Ringtone magazine. Lavender is a lifelong Charlotte Hornets fan and her favorite rap artists include Clipping, Little Simz, Earl Sweatshirt, and Kendrick Lamar.
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