Travis Scott Launches "First-Of-Its-Kind" NCAA Collection At LSU Campus

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WEST PALM BEACH, FLORIDA - FEBRUARY 24: Musician Travis Scott looks on prior to throwing the opening pitch for a game between the Washington Nationals and the Houston Astros at CACTI Park of the Palm Beaches on February 24, 2024 in West Palm Beach, Florida. (Photo by Rich Storry/Getty Images)
The "Sicko Mode" rapper just dropped a slick new collection of NCAA gear.

Travis Scott is a mogul in every sense of the word. The rapper/producer has excelled when it comes to broadening his influence outside of music, and his latest collaboration is proof. Scott launched a brand new NCAA collection that's being touted as the "first-of-its-kind", and he did so at LSU campus. The collection will offer designs based on 28 universities from around the nation, including Alabama, Georgia, Houston, and Louisiana State University.

The "Jack Goes Back To College" collection launched on April 3. Scott collaborated with three other notable brands to bring the collection to life, including Fanatics, Lids, and Mitchell & Ness. You can purchase "Jack Goes Back To College" items through each brand's platforms, as well as Scott's official website. The collection consists of t-shirts, crewnecks, hoodies, shorts, and more, and will priced between $68 and $160. The rapper commemorated the launch of the "Jack Goes Back To College" line by meeting with LSU students and signing merchandise. He even signed one student's arm.

Scott's New Collection Is Called "Jack Goes Back To College"

The rapper also posed with several notable LSU athletes, including Flau’jae Johnson, Jayden Daniels and Angel Reese. Scott even appeared on Reese's Instagram Live, asserting that LSU is going to "make it to the league." Scott masterminded the "Jack Goes Back To College" collection with businessman Michael Rubin, who was also on hand during the LSU unveiling. Rubin has been effusive in his praise for moguls like Scott and Tom Brady, as evidenced by an Instagram post he made back in May 2023.

"Thank you Tommy and Trav – what an amazing discussion," he wrote. "Can't wait to watch my guys kill it in football and in business." Scott's LSU stop was the first of what will ultimately be a three-stop tour. The rapper moved on to the University of Austin on April 4, where he participated in a business and entrepreneurship discussion with Rubin. The third and final stop on the "Jack Goes Back To College" mini-tour will be the bookstore at the University of Southern California.

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About The Author
Elias Andrews is a music and entertainment writer for HotNewHipHop. He joined HNHH in 2024 as the lead night shift contributor, which means he covers new music releases on a weekly basis. In the year since joining, Elias has covered some of the biggest and most turbulent stories in the world of music. He covered the Drake and Kendrick Lamar battle, and the release of the disses “Family Matters” and “Meet the Grahams,” in particular, in real time. He has also detailed the ongoing list of allegations and criminal charges made against Diddy. Elias’ favorite artists are Andre 3000, MF Doom, pre-808s Kanye West and Tyler, The Creator. He loves L.A. hip-hop but not L.A. sports teams. The first album he ever bought was Big Willie Style by Will Smith, which he maintains is still a pretty good listen.
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