A day before the release of his debut studio album, the Chicago-bred Towkio took a things in the literal sense and made a helium-fueled trek up 100,o00 feet off the ground, to "drop" a physical copy of his project to the Earth below.
We're glad to report that you can tune into the rapper's WWW. debut without the stunts, but there is a pretty cool message behind the idea.
“The project is a concept, it’s the Overview Effect," Towkio told DJ booth in a recent interview. "It’s the looking back at the earth. It happens to astronauts when they leave the earth and they break the plane, it’s an out-of-body experience,” he explained. “They look back and see how precious it is because your life on Earth only exists on Earth. So, all of the bullshit you deal with on a day-to-day basis, it instantly goes out the window when you leave the plane and you’re looking at the earth.”
Coming with 13-tracks in total, the effort boasts appearances form the likes of Vic Mensa and SZA, who appears on the previously-released "Morning View." No matter your altitude, feel free to get lost in the new body of work.