Rexx Life Raj Drops Off New Video For "Not My Friend"

BYKevin Goddard1.6K Views
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Check out Rexx Life Raj's new video for "Not My Friend."

Back in November, Berkely rapper Rexx Life Raj released the sequel to his Father Figure album, which received a co-sign from Pharrell and featured guest appearances from Russ, G-Eazy, & Iman Europe. Today, Rexx decides to revisit that very project and share a new video in its support for the song “Not My Friend.”

Following up videos for “Where I Belong” and “Level Up,” Raj delivers a vibrant & visually enhanced clip that finds him posting up in an office & lounge-type setting, while chaos unfolds all around him & people pass him by in this creative, David Dutton-directed clip.

Here’s what the director, David Dutton, had to say about the video: “After hearing “Not My Friend” for the first time I noticed its distinct bare beat in the verses and melancholy lyrics and immediately thought of a guy telling his story with a world of people around him moving about their business, ignoring others, and never quite interacting with Raj despite their proximity. I saw an old short film in film school where a room got filled with people on a path and they looped and never collided with each other. I wish I remembered the director’s name, but it was from the ’60s and it was a long Eastern European name. But this project seemed perfect to try it out. Our goal was to have Raj centered and shoot a solid performance, and then have a growing chaos of people looping in and out around him.”

Check out the official video (above) and show your support on iTunes.


About The Author
Kevin Goddard is an editor for HNHH. He keeps you in the loop nightly by updating the site with your favorite songs, videos, mixtapes, and news stories, all while maintaining our social media game to be on point. His appreciation for art, and love for sports & fashion makes this Chicago writer very knowledgeable within the entire urban culture. Some of his favorite Hip Hop artists are Drake, Kanye West, Lil Wayne, A$AP Rocky, Wiz Khalifa, Kid Cudi, Big Sean, Childish Gambino, Miguel, Lupe Fiasco, Common.
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