Kanye West Reveals Yeezy Earnings Following DIY Super Bowl Ad

BYAlexander Cole5.5K Views
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American rapper Kanye West poses before Christian Dior 2015-2016 fall/winter ready-to-wear collection fashion show on March 6, 2015 in Paris. AFP PHOTO / PATRICK KOVARIK (Photo credit should read PATRICK KOVARIK/AFP via Getty Images)
Ye is proud of his brand.

Kanye West is having a huge weekend for many reasons. Firstly, he just dropped off his new album Vultures. Overall, this is a project that fans have been waiting on for a long time. However, he finally delivered 16 tracks alongside Ty Dolla $ign. Now, fans are digesting the music and giving it some love. There are also those out there who dislike the project and think it is entirely too dull to care about. That said, Ye seems to be streaming well right now, and in his mind, that is all that matters.

Secondly, he dropped a Yeezy ad during the Super Bowl. As we reported, it was a pretty basic ad as far as the Super Bowl is concerned. It last all of 30 seconds and it consisted of Ye speaking into his phone in the back of a car. However, it seems like the commercial had its intended effect. In the Instagram post below, Ye posted about his end-of-day sales on the Yeezy.com website. He had just under 295K orders and made a whopping $19 million. Moreover, Vultures found itself as the number one streamed album in 100 countries.

Kanye West Is Winning

These are all huge numbers for Ye, who has certainly polarized everyone over the past couple of years or so. Overall, his controversies have been extremely difficult to watch. He has said hurtful things and has undone a lot of good faith. It's hard to believe he has earned any of that good faith back. That said, he has a cult-like fanbase who will do anything he says, buy anything he promotes, and listen to anything he creates. These fans don't really believe in anything, except for Kanye himself.

Let us know what you think of Vultures, in the comments section below. Additionally, tell us your thoughts on his shoes. Stay tuned to HNHH for the latest news and updates from around the music world. We will continue to keep you informed on all of your favorite artists and their upcoming projects.

About The Author
Alexander Cole is the current editor-in-chief of HotNewHipHop. He started at HotNewHipHop back in 2018 where he began as a Sports and Sneakers writer. It was here where he began to hone his craft, putting his journalism degree from Concordia University in Montreal, Quebec, to good use. Since that time, he has documented some of the biggest stories in the hip-hop world. From the Kendrick Lamar and Drake beef to the disturbing allegations against Diddy, Alex has helped HotNewHipHop navigate large-scale stories as they happen. In 2021, he went to the Bahamas for the Big 3's Championship Game. It was here where he got to interview legendary figures like Ice Cube, Clyde Drexler, and Stephen Jackson. He has also interviewed other superstar athletes such as Antonio Brown, Damian Lillard, and Paul Pierce. This is in addition to conversations with social media provocateurs like Jake Paul, and younger respected artists like Kaycyy, Lil Tecca, and Jeleel!
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