Beats By Dre has definitely earned a tidy sum for its creator, Dr. Dre, as it got him the number one spot on the highest paid musicians lists from Forbes magazine. The brand is continually trying new things and expanding itself, with its newest addition being a digital music service.
Digital Music News reports (via HHDX) that Beats By Dre has hired Ian Rogers to be the head of the digital music service, titled Daisy. Daisy will offer listeners access to stream up to 12 million singles on a paid subscription basis.
Beats' CEO, Jimmy Iovine, spoke on the new service, "Right now, these things are all utilities. It's give me your credit card, here's 12 million songs, good luck," he said. "We have an entire generation that was brought up on sound being inferior, and sound is the only conduit for emotion that we have. We've had ten very bad years in the audio industry. So we want the best possible quality, and it will have global scale. So it will be a balance of those things."
Ian Rogers added, "We have to opportunity to create a trusted brand in music. To be honest, we'll release the product when it's ready, but we're looking at the second half of this year."