Travis Scott & John McEnroe Beef Appears To Have Been One Huge Marketing Scheme

BYAlexander Cole2.0K Views
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2018 Governors Ball Music Festival - Day 2
NEW YORK, NY - JUNE 02: Travis Scott performs onstage during Day 2 of 2018 Governors Ball Music Festival at Randall's Island on June 2, 2018 in New York City. (Photo by Taylor Hill/Getty Images for Governors Ball)
Scott and McEnroe had us for a second.

Travis Scott has been doing a lot of work with Nike and Jordan Brand over the last six years. Overall, he has released a ton of shoes, and that is not going to change, anytime soon. In fact, the brand is bringing back the Nike Mac Attack, which is John McEnroe's signature shoe. McEnroe was known for his temper out on the tennis court, and Nike has been looking to market that. Scott has also been known for having a temper, and a pairing with McEnroe was ripe for exploitation.

Well, said exploitation began last weekend when a Zoom call supposedly leaked online. In this call, McEnroe was begging and pleading with Travis Scott to call the shoe Cactus Mac. Travis was against this as he felt like it sounded like the name of a burger. McEnroe was subsequently very upset about this and was close to yelling. From there, we saw videos of McEnroe dissing Travis, while Scott was defacing McEnroe murals. It all felt like a marketing ploy, and Scott's latest Instagram post pretty much confirmed this.

Travis Scott & John McEnroe Are Back On Good Terms

"U know how we rocking !! What u thought was gon happen? PS…..," Scott wrote on his IG. In the photo, the two can be seen next to each other, making forced angry faces. It is all just one huge attempt at selling the shoe, which is set to drop next week. Whether or not this tactic works, still remains to be seen. Usually, Travis shoes sell out instantly, regardless of the marketing. That said, Nike saw some sort of opportunity, and they took it. Whether fans resonate with that, is another story entirely.

Let us know what you think of the new Nike Mac Attack collaboration, in the comments section below. Will you be copping this model? Additionally, stay tuned to HNHH for the latest news from around the sneaker world. We will continue to bring you the biggest releases from all of the biggest brands.

About The Author
Alexander Cole is the current editor-in-chief of HotNewHipHop. He started at HotNewHipHop back in 2018 where he began as a Sports and Sneakers writer. It was here where he began to hone his craft, putting his journalism degree from Concordia University in Montreal, Quebec, to good use. Since that time, he has documented some of the biggest stories in the hip-hop world. From the Kendrick Lamar and Drake beef to the disturbing allegations against Diddy, Alex has helped HotNewHipHop navigate large-scale stories as they happen. In 2021, he went to the Bahamas for the Big 3's Championship Game. It was here where he got to interview legendary figures like Ice Cube, Clyde Drexler, and Stephen Jackson. He has also interviewed other superstar athletes such as Antonio Brown, Damian Lillard, and Paul Pierce. This is in addition to conversations with social media provocateurs like Jake Paul, and younger respected artists like Kaycyy, Lil Tecca, and Jeleel!
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