Fat Joe Believes Diddy Is "The King Of Deception"

BYGabriel Bras Nevares13.0K Views
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TORONTO, CANADA - NOVEMBER 17: Rapper Fat Joe sits court side during the second half of the NBA In-Season Tournament game between the Toronto Raptors and the Boston Celtics at Scotiabank Arena on November 17, 2023 in Toronto, Canada. (Photo by Cole Burston/Getty Images)
The Terror Squad mogul spoke on Sean Combs' ability to market himself positively, which took on much darker context as of late.

No matter what someone says about Diddy these days, it's hard to look at any statement without the context of his alleged crimes. Moreover, multiple women accused him of sexual misconduct over the past few weeks, something that's tarnished his current public image despite a rapid settlement in the first bombshell lawsuit that came forward. For an example of this, look no further than a recent clip of a Fat Joe interview that surfaced online. He says that Sean Combs was a master of marketing himself and of persuasive enticement, which took him very far in the industry. While these remarks don't relate specifically to his alleged abhorrent acts, it's hard to not interpret them through that lens.

"Puff Daddy is the king of deception," Fat Joe's thoughts on Diddy began in the conversation clip down below. "Every time we was in the party, 'Yooo!' He was throwing his f***ing champagne, his vodka in every picture. So we didn't know. We're like, 'Yo, this is a great guy! This is a great party! Yo, give me your clothes! I'ma rock it in the video, yo, yo, yo, yo!' [Then] 'Sean John sold $400 million.' The champagne, this, this, and this. Boy, the joke's on us. He been doing this s**t for real."

Fat Joe's Remarks On Diddy's Marketing: Watch

While this clip can be a bit harder to stomach with those accusations in mind, it's also a bit unclear what Fat Joe is exactly referring to here that is so deceptive. Maybe it's how Diddy could seamlessly be the life of the party and not make it so obvious that he was spending his time by promoting his products at parties. On the other hand, perhaps Joey Crack is referring to a difference between Puff's perceived brand worth and the actual brand worth. Either way, the conclusion is that he was ultimately a great marketer and businessman at the end of the day, and knew how to show people a good time and fall into that trap without them noticing.

Meanwhile, there's still a lot of heated discussion around how folks should change their treatment of the Bad Boy mogul following these lawsuits. That debate will likely persist in the near future, as multiple legal filings remain on deck. On that note, we'll make sure to keep an eye out as fans and the public try to reckon with this reality. For more news and the latest updates on Fat Joe and Diddy, log back into HNHH.

About The Author
Gabriel Bras Nevares is a staff writer for HotNewHipHop. He joined HNHH while completing his B.A. in Journalism & Mass Communication at The George Washington University in the summer of 2022. Born and raised in San Juan, Puerto Rico, Gabriel treasures the crossover between his native reggaetón and hip-hop news coverage, such as his review for Bad Bunny’s hometown concert in 2024. But more specifically, he digs for the deeper side of hip-hop conversations, whether that’s the “death” of the genre in 2023, the lyrical and parasocial intricacies of the Kendrick Lamar and Drake battle, or the many moving parts of the Young Thug and YSL RICO case. Beyond engaging and breaking news coverage, Gabriel makes the most out of his concert obsessions, reviewing and recapping festivals like Rolling Loud Miami and Camp Flog Gnaw. He’s also developed a strong editorial voice through album reviews, think-pieces, and interviews with some of the genre’s brightest upstarts and most enduring obscured gems like Homeboy Sandman, Bktherula, Bas, and Devin Malik.
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