LeBron James has signed an endorsement deal with Intel that will see him appear in a new commercial during the Final Four this weekend in promotion of Intel's 360 replay technology.
In the 30-second spot, LeBron hits a game winning jumper and embraces with teammate but when Intel's 360 slow-mo replay kicks in, the 32-year old face is transformed into the face of a crying baby.
According to ESPN's Darren Rovell,
"The system was built by Intel and uses 28 cameras that broadcast in 5K to pull off the new-age version of a highlight."
Additionally, Intel has partnered with Michael Phelps and Tom Brady to help showcase their brand new 360 replays.
The LeBron ad will air on Saturday during the Final Four games but you can check out an early preview below.