ASAP Rocky Earns Creative Director Title For PUMA'S F1 Collaboration

BYZachary Horvath1.5K Views
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Christian Dior : Front Row - Paris Fashion Week - Haute Couture Spring Summer 2017
PARIS, FRANCE - JANUARY 23: ASAP Rocky attends the Christian Dior Haute Couture Spring Summer 2017 show as part of Paris Fashion Week on January 23, 2017 in Paris, France. (Photo by Antonio de Moraes Barros Filho/WireImage)
Rocky revealed the clothing pieces on Instagram yesterday.

One of the most influential and creative people in the hip-hop world is New Yorker ASAP Rocky. Ever since he came into the rap game in the early 2010s decade, he has always had a sense of fashion and mystique around him. Part of the reason he has become a fashion mogul is due to a lot of his inspirations and the greats that have come before him. Influencing figures like the late great Virgil Abloh and Pharrell Williams forged the path for Rocky. Now, he continues to make his own legacy with his latest collaboration.

Just yesterday, October 23, A$AP revealed that he was going to be teaming up with streetwear and athletic brand PUMA. He is following in his significant other's footsteps, Rihanna. The company is working with the rising league that is F1, or Formula 1 racing. Down below, Rocky displayed some of the slick items that are a part of this partnership. While we know this already, there is another major headline.

ASAP Rocky Speaks About His Excitement To Work With PUMA And F1

HipHopDX reports that PUMA's website made this official yesterday as well. Rocky shared his enthusiasm for the project's potential. "Working with brands as iconic as PUMA, and as innovative as F1, has been truly inspiring. When the world sees what we’re doing, I believe a shift will happen with how brands approach taking risks and working with diverse creatives." This is yet another feather in the cap for him. Congratulations to ASAP Rocky!

What are your initial thoughts on ASAP Rocky being the creative director for PUMA's F1 partnering? Does this solidify him as the greatest fashion designer in rap history? Do you think this means DON'T BE DUMB is going to be coming out even later now? We would like to hear what you have to say about all of this. With that in mind, be sure to leave all of your thoughts and opinions in the comments section below. Additionally, always keep it locked in with HNHH for all of the latest breaking news around ASAP Rocky, as well as everything else going on in the pop culture world.

About The Author
Zachary Horvath is one of the Music Freelance News Writers at HotNewHipHop and has held that title since August 2023. Prior to this position, he held another freelance gig covering local high school football, girls and boys varsity basketball, in addition to recapping Cleveland Cavaliers games remotely. He's taken the previous experience and used it to become a jack of all trades at HotNewHipHop. Zach has thoroughly enjoyed tackling some of the trending topics in sports, with a larger focus on hip-hop and pop culture. Some of those include Bronny James's draft stock, a multitude of angles swirling around the Drake and Kendrick Lamar beef, as well as Diddy's arrest and lawsuits. Separate from the headlines that everyone wants to hear about, he was fortunate enough to help spread Zaytoven's current thoughts at the time around mid-December in 2023. Even though being able to give his expertise on these stories is fulfilling, being able to share his passion for releases trumps that ever so slightly. Having the chance to express his excitement indirectly about what he thinks our readers should be checking out/revisiting grows his passion for writing that much more.
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