Wallo Pens Open Letter To The “Rap Game”

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Celebrities Visit SiriusXM - January 7, 2020
NEW YORK, NEW YORK - JANUARY 07: (EXCLUSIVE COVERAGE) Wallo and Gillie Da Kid visit SiriusXM Studios on January 07, 2020 in New York City. (Photo by Steven Ferdman/Getty Images)
Wallo shared some bold opinions on the state of the music industry.

Wallo says that the rap industry is “undergoing a remarkable transformation” and penned an open letter to address his opinion on the situation on Instagram, Monday morning. In the lengthy piece, he says that the quality of music is becoming more important in success rather than attention-grabbing antics.

With the changing environment, Wallo says “it’s intriguing to observe that many artist teams have yet to catch up with this evolving dynamic. The era of relying solely on flashy jewelry, ostentatious fashion choices, references to drugs, and flaunting firearms to capture attention is fading into obscurity. What truly resonates with audiences now is not the gimmicks but rather the power of authentic, high-quality music.”

Wallo At The BET Hip Hop Awards

ATLANTA, GA - SEPTEMBER 30: Gillie Da Kid and Wallo attend BET Hip Hop Awards 2022 on September 30, 2022 in Atlanta, Georgia. (Photo by Prince Williams/Filmmagic)

From there, he explained that the streaming numbers reflect his opinion. "The numbers, particularly those on platforms like YouTube and Spotify, Apple charts, are painting a starkly different picture. They reveal that it’s not the manufactured motion or shock value that propels artists to the forefront but the quality of their music and the genuine connection they establish with their listeners. In this transformed landscape, the practice of paying for a feature from a more established artist no longer guarantees success. It’s increasingly apparent that each artist has their own unique impact, and success is often built on individual merit rather than collaborations alone. This shift underscores the importance of honing one’s craft, producing compelling and resonant music, and cultivating a genuine fan base."

Wallo's Letter For The Music Industry

In conclusion, Wallo says that artists must focus on “prioritizing musical authenticity,” otherwise they’ll be left in the dust. He says they can’t solely rely on “outdated gimmicks and manufactured trends” to build a following.

[Via]

About The Author
Cole Blake is a current staff writer at HotNewHipHop based out of New York City. He began writing for the site as an intern back in 2018 while finishing his B.A. in Journalism at St. John’s University. In the time since, he’s covered a number of breaking stories for HNHH. These include the ongoing YSL RICO trial, the allegations surrounding Diddy, and much more. His work also extends outside of hip-hop, having written extensively about a myriad of topics including politics, sports, and pop culture. He’s attended several music festivals to provide coverage for the site as well, such as Rolling Loud and Governors Ball.
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