First came the announcement. Then came the first few photos. Finally, less than a week after news first broke that Travis Scott and Helmut Lang would be collaborating on a clothing capsule collection, the collection has been made available online.
The collection contains a variety of items, none of them are cheap. Blocked out text and graphics are used across all of the pieces, from the T-shirts to the denim jackets and sweatshirts. By far the most expensive piece available is the $1,715 hooded rather jacket. There are also two pairs of sneakers – one high top and one low top – available for purchase. The collection is accompanied by an eerie lookbook video with a grainy, low-fi aesthetic.
The text and imagery makes reference to Travis’s Cowboy aesthetic and a few reference his most recent album Birds In The Trap Sing McKnight. The additional “Prototype” text may or may not be taken from his upcoming Astroworld album.
The 32-piece collection is available now on Helmut Lang’s website, Barneys.com or Travis Scott's website.