Rihanna Officially Unveils New Fenty x Puma Sneaker

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AFI FEST 2019 Presented By Audi – "Queen & Slim" Premiere – Arrivals
HOLLYWOOD, CALIFORNIA - NOVEMBER 14: Rihanna attends the AFI FEST 2019 Presented By Audi premiere of "Queen & Slim" at TCL Chinese Theatre on November 14, 2019 in Hollywood, California. (Photo by Tommaso Boddi/WireImage)
Rihanna's new sneaker drops next week.

Rihanna is easily one of the biggest artists in the entire world. Overall, she has made hundreds of millions of dollars throughout her career. Although she is known mainly for being a musician, most of her money has come from her brands. For instance, Fenty is one of the biggest makeup brands out there. Moreover, Savage x Fenty is a huge lingerie brand that continues to elevate itself. Simply put, Riri is someone who has always worn many hats throughout her career.

Back in the day, she also used to have a collaboration between Fenty and Puma. If you remember, her Puma Fenty Creepers were a huge hit amongst fans. However, it has been a while since the last colorway was released. Months ago, it was revealed that Riri and Puma would rekindle their partnership. Recently, we reported on a new teaser that was posted by Puma, showcasing their new work. Now, Rihanna is here with an official look at her brand-new shoe.

Rihanna Is Back In The Sneaker Game

In the Instagram posts above, you can see that this new shoe is simply called "AVANTI." Overall, this is an interesting lifestyle model that has a real soccer quality to it. If you were expecting something like the Creeper, you may be disappointed. However, this is definitely a cool new direction that we could be seeing a lot more of in the not-so-distant future. After all, Rihanna is one of those artists who helps create trends as opposed to following them.

If you are interested in this new shoe, you will be able to cop it as of Friday, September 15th. New colorways are bound to drop, very soon. Let us know what you think of this sneaker, in the comments section below. Additionally, stay tuned to HNHH for the latest news and updates from around the sneaker world. We will be sure to bring you the biggest releases from the biggest brands.

About The Author
Alexander Cole is the current editor-in-chief of HotNewHipHop. He started at HotNewHipHop back in 2018 where he began as a Sports and Sneakers writer. It was here where he began to hone his craft, putting his journalism degree from Concordia University in Montreal, Quebec, to good use. Since that time, he has documented some of the biggest stories in the hip-hop world. From the Kendrick Lamar and Drake beef to the disturbing allegations against Diddy, Alex has helped HotNewHipHop navigate large-scale stories as they happen. In 2021, he went to the Bahamas for the Big 3's Championship Game. It was here where he got to interview legendary figures like Ice Cube, Clyde Drexler, and Stephen Jackson. He has also interviewed other superstar athletes such as Antonio Brown, Damian Lillard, and Paul Pierce. This is in addition to conversations with social media provocateurs like Jake Paul, and younger respected artists like Kaycyy, Lil Tecca, and Jeleel!
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