Smokepurpp's been keeping himself pretty busy since the release of Deadstar. His debut album marked a special moment for the rapper who's been bubbling up within the underground scene for quite sometime. Upon the album's release, he dropped a few loose singles to keep things flowing as well as dropping some pretty dope visuals for some of the album's cuts. Today, he delivers the video for Deadstar stand-out "Krispy Kreme."
Smokepurpp brings "Krispy Kreme" to life. While he parallels the idea of doing donuts in foreign vehicles to the prominent donut shop, he executes the video in a very literal way. The video features Purpp mobbing out in the Gucci store, getting himself fresh before he takes his clean, yellow Lambo out into the streets. He's later on seen eating Krispy Kreme donuts and doing donuts in the car. The visuals, which were directed by Orlando and YGA, is as glitched out as the production on it. It maintains the same grungy, underground aesthetic they've been rocking with. The visuals bring the same ignorant energy he brought on the track.
This is the second offering we've received from Smokepurpp today. Earlier in the day, he dropped off the single "Make It Quick." Receicing another video from him within the same day is proof that he's been on a roll. He recently popped up on his buddy, Lil Pump, debut project. He made an appearance on three separate tracks including "What You Sayin'", "Smoke My Dope" and "Pinky Ring." The two of them have been creating their own wave in the rap industry. Considering that the two of them are still really young, it's interesting to see how their careers evolve and mature over time.
Smokepurpp also penned a deal with Travis Scott's Cactus Jack imprint around the release of his album. They've already dropped music together but it'll be interesting to see how that connection pans out in the long run.