Smokepurpp Does Donuts In His Lambo For The "Krispy Kreme" Video

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Smokepurpp delivers the visuals for "Krispy Kreme."

Smokepurpp's been keeping himself pretty busy since the release of DeadstarHis debut album marked a special moment for the rapper who's been bubbling up within the underground scene for quite sometime. Upon the album's release, he dropped a few loose singles to keep things flowing as well as dropping some pretty dope visuals for some of the album's cuts. Today, he delivers the video for Deadstar stand-out "Krispy Kreme."

Smokepurpp brings "Krispy Kreme" to life. While he parallels the idea of doing donuts in foreign vehicles to the prominent donut shop, he executes the video in a very literal way. The video features Purpp mobbing out in the Gucci store, getting himself fresh before he takes his clean, yellow Lambo out into the streets. He's later on seen eating Krispy Kreme donuts and doing donuts in the car. The visuals, which were directed by Orlando and YGA, is as glitched out as the production on it. It maintains the same grungy, underground aesthetic they've been rocking with. The visuals bring the same ignorant energy he brought on the track. 

This is the second offering we've received from Smokepurpp today. Earlier in the day, he dropped off the single "Make It Quick." Receicing another video from him within the same day is proof that he's been on a roll. He recently popped up on his buddy, Lil Pump, debut project. He made an appearance on three separate tracks including "What You Sayin'", "Smoke My Dope" and "Pinky Ring." The two of them have been creating their own wave in the rap industry. Considering that the two of them are still really young, it's interesting to see how their careers evolve and mature over time.

Smokepurpp also penned a deal with Travis Scott's Cactus Jack imprint around the release of his album. They've already dropped music together but it'll be interesting to see how that connection pans out in the long run.


About The Author
Aron A. is a features editor for HotNewHipHop. Beginning his tenure at HotNewHipHop in July 2017, he has comprehensively documented the biggest stories in the culture over the past few years. Throughout his time, Aron’s helped introduce a number of buzzing up-and-coming artists to our audience, identifying regional trends and highlighting hip-hop from across the globe. As a Canadian-based music journalist, he has also made a concerted effort to put spotlights on artists hailing from North of the border as part of Rise & Grind, the weekly interview series that he created and launched in 2021. Aron also broke a number of stories through his extensive interviews with beloved figures in the culture. These include industry vets (Quality Control co-founder Kevin "Coach K" Lee, Wayno Clark), definitive producers (DJ Paul, Hit-Boy, Zaytoven), cultural disruptors (Soulja Boy), lyrical heavyweights (Pusha T, Styles P, Danny Brown), cultural pioneers (Dapper Dan, Big Daddy Kane), and the next generation of stars (Lil Durk, Latto, Fivio Foreign, Denzel Curry). Aron also penned cover stories with the likes of Rick Ross, Central Cee, Moneybagg Yo, Vince Staples, and Bobby Shmurda.
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