Kris Wu already had a strong following prior to the release of his Travis Scott-assisted single "Deserve" that he dropped last week. The singer established himself on the eastern hemisphere with the boy band, Exo. After leaving the band to pursue his own solo career, he brought his talents over to America. Last week he dropped, "Deserve" featuring Travis Scott which has been doing quite well since. Today, he brings the single to another level with the video for it.
Kris Wu and Travis Scott have been pushing "Deserve" incredibly hard since it's release. Following the release of the single, 88rising followed both Wu and Scott to an NYC club where they performed it together for the first time. Now, with the video, they bring wildly epic visuals to represent the song in it's best form. Throughout the video, both Scott and Wu are in a dingy room surrounded by dimly lit green and blue lights. Later on, both Wu and Scott are sitting on top of a massive monster truck while surrounded by beautiful women dancing around them. One of the most visually appealing parts of the video is when Wu is sitting atop of a stone throne while pyrotechnics surround him. While the song is a major stepping stone for Kris Wu's career, the video for "Deserve" will propel the single to another level.
Now that Wu has made his formal entry into the American market, it'll be interesting to see how the rest of his career forms. Upon the release of "Deserve" the single hit number one of the iTunes charts, which makes him the first Chinese artist to reach the top of those charts. It's been a week since the song's release so it's safe to say that Kris Wu has more up his sleeve.