Jay-Z's Friend Emory Jones Recalls How He Earned His Loyalty During Prison Stint

BYGabriel Bras Nevares3.8K Views
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Celebrities At The Los Angeles Lakers Game
LOS ANGELES, CA - MARCH 06: Jay-Z and Emory Jones (R) attend Los Angeles Lakers and Milwaukee Bucks basketball game at Staples Center on March 6, 2020 in Los Angeles, California. (Photo by Kevork S. Djansezian/Getty Images)
After serving time, Jones went on to become Roc Nation's Head of Lifestyle.

Jay-Z came from a rough upbringing, but his success compelled him to lift his peers and friends along with him. Moreover, Emory Jones, longtime friend of Hov's, pulled up to Ear Pollution on Wednesday (July 12) to speak on their relationship, among other topics. His story detailed how, according to historian Ain't No Jigga, he pleaded guilty to drug distribution charges in 1997, and served time until 2016 following a 2000 sentence. Furthermore, Jones' loyalty and good-hearted nature led the New York rap legend to reciprocate it in full.

"From day one, the main thing I did to set the tone was when I used to call home I would tell my brothers, ‘Y’all don’t owe me nothing,’" Emory Jones remarked of speaking to Jay-Z from behind bars. "It start there. What we did for each other, we did from [the heart]. So once you clear that slate coming from me, that’s that balance right there. I can’t look at it like you and the world owe me something. That’s where we go wrong when we go in the system."

Emory Jones Speaks On Jay-Z's Loyalty

Upon his release in 2016, Jones became Head of Lifestyle at Roc Nation and went on to co-found the Paper Planes apparel company and land a partnership with PUMA. Jay-Z had paid homage to his friend on the 2006 Kingdom Come track "Do U Wanna Ride," with Kanye West production and a John Legend feature. "When Jay did the John Legend song, he was like, ‘Yo I wanna do this song,’" the Maryland-born businessman told The Breakfast Club in 2017. "The first thing I told him was, ‘We don’t need a song to solidify who we are. We know who we are for each other.’ He gave it to me and I was like ‘F**k!’ I’m in jail and it was just like a tear-jerker because he wanted to show how much he appreciated me the same way I appreciate him.

"The guards used to always try to befriend me," Jones continued. "One day one of them pulled me in the office and played the song for me. To me, that got me through that last three years or two years. I’m like, ‘I’m good now.’ That’s the beautiful thing of the music. Jay’s music got me through." On that note, keep checking in with HNHH for the latest news and updates on Jay-Z, his loyalty, and his impact.

About The Author
Gabriel Bras Nevares is a staff writer for HotNewHipHop. He joined HNHH while completing his B.A. in Journalism & Mass Communication at The George Washington University in the summer of 2022. Born and raised in San Juan, Puerto Rico, Gabriel treasures the crossover between his native reggaetón and hip-hop news coverage, such as his review for Bad Bunny’s hometown concert in 2024. But more specifically, he digs for the deeper side of hip-hop conversations, whether that’s the “death” of the genre in 2023, the lyrical and parasocial intricacies of the Kendrick Lamar and Drake battle, or the many moving parts of the Young Thug and YSL RICO case. Beyond engaging and breaking news coverage, Gabriel makes the most out of his concert obsessions, reviewing and recapping festivals like Rolling Loud Miami and Camp Flog Gnaw. He’s also developed a strong editorial voice through album reviews, think-pieces, and interviews with some of the genre’s brightest upstarts and most enduring obscured gems like Homeboy Sandman, Bktherula, Bas, and Devin Malik.
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