Lil Baby Teams Up With Fanatics For "Merch Madness" Song

BYAlexander Cole7.3K Views
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Lil Baby is back with a new song in partnership with Fanatics.

Lil Baby is currently one of the biggest rappers in the entire world. Overall, he is someone with a plethora of hits. Moreover, he has numerous number-one albums. His ability to sell extremely well is something that is coveted in hip-hop right now. This is largely due to the fact that a rap album has not gone number one this year. Additionally, there isn't a single song that has gone number one either. That will likely change at some point, although some people want it to happen sooner rather than later.

Recently, Lil Baby and Fanatics decided to team up with one another. For those who may not know, Fanatics is a brand that sells sports jerseys and other memorabilia. Moreover, Michael Rubin is involved, who is someone that Baby knows quite well. To help them usher in their "Merch Madness" campaign, Lil Baby decided to do a song that speaks on the topic. It is a pretty obvious brand sponsorship, however, these kinds of songs have gotten quite a bit better over recent years.

Lil Baby x Fanatics

Throughout this track, we get some uplifting bars. Baby is rapping about uplifting the youth and succeeding in Fanatics' mission. The production is about what you would expect from a Lil Baby song. Consequently, unless you were really checking the lyrics, you wouldn't necessarily know this is an ad of sorts. Ultimately, this is a huge positive for music listeners.

Fans should not consider this as an official single for a new Lil Baby album. This is definitely not part of an overarching rollout. Either way, it's a nice song that will certainly get some fans excited for what's next. Let us know your thoughts on this new single, in the comments section down below. Additionally, stay tuned to HNHH for more news and updates from around the music world.

Quotable Lyrics:

They see how I live now, I can't forget the feelin'
My daddy in the ground, my mama independent
I can call on some of my friends, ain't I depend on
Tryna run up all these M's and go sit in the endzone

About The Author
Alexander Cole is the current editor-in-chief of HotNewHipHop. He started at HotNewHipHop back in 2018 where he began as a Sports and Sneakers writer. It was here where he began to hone his craft, putting his journalism degree from Concordia University in Montreal, Quebec, to good use. Since that time, he has documented some of the biggest stories in the hip-hop world. From the Kendrick Lamar and Drake beef to the disturbing allegations against Diddy, Alex has helped HotNewHipHop navigate large-scale stories as they happen. In 2021, he went to the Bahamas for the Big 3's Championship Game. It was here where he got to interview legendary figures like Ice Cube, Clyde Drexler, and Stephen Jackson. He has also interviewed other superstar athletes such as Antonio Brown, Damian Lillard, and Paul Pierce. This is in addition to conversations with social media provocateurs like Jake Paul, and younger respected artists like Kaycyy, Lil Tecca, and Jeleel!
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