Coi Leray Only Sells 10k Copies In Her Album's First Week

BYLavender Alexandria7.4K Views
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NEW YORK, NEW YORK - JUNE 28: Coi Leray performs during theBape Heads Show on June 28, 2023 in New York City. (Photo by Johnny Nunez/WireImage)
Coi Leray's new album had underwhelming sales.

Last week Coi Leray released her sophomore album COI. The album featured David Guetta, Saucy Santana, Lola Brooke, and more. COI followed her debut studio album Trendsetter which came out last year and featured the hit song "Blick Blick" with Nicki Minaj. COI was propelled by its lead single "Players" which has been a stable hit since late 2022. The album has taken a beating from music critics who called out its allegedly lazy sampling throughout. Now it seems like fans agree as the album only sold 10k units in its first week.

Last year, Trendsetter sold 11.5k units in its first week and debuted at number 89 on the Billboard 200. Now, despite "Players" being her biggest hit so far Coi Leray has taken a step back. COI sold just 10k units in its first tracking week which was only good enough for number 102 on the Billboard 200. Many fans were quick to blame Leray's label for their lack of promotion more than the album itself. Some on Twitter pointed out opportunities like the recent BET Awards where they could have done more to promote COI.

Coi Leray's Dissppointing Debut

The sales are surprisingly low given how much momentum Coi Leray seemed to have going into the album. On top of scoring her biggest hit ever, she's also been a part of another hit song this year. Last year David Guetta returned with one of the biggest hits of 2022 "I'm Good." This year he turned around and teamed up with Coi Leray and Anne-Marie on the song "Baby Don't Hurt Me."

Coi's low numbers had many fans comparing her to Chloe Bailey. The Chloe x Halle singer released her debut solo album earlier this year. Despite her popularity and success with her sister, her solo album fell far short of expectations. In Pieces also only sold 10k in its first week and debuted at number 110. What do you think of Coi Leray's first-week streaming numbers? Let us know in the comment section below.

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About The Author
Lavender Alexandria is a music and culture journalist based in Los Angeles, California. She’s covered dozens of musical genres and styles from the most mainstream to the most experimental and underground on her blog and accompanying YouTube channel that looks at music, pop culture, and Billboard charts since 2017: Lav’s Music Corner. Lavender has produced editorial and listicle content both in written and video form over the past far years and has also interviewed up-and-coming artists like Censored Dialogue. Her experiences covering culture have taken her from Hyperpop parties in LA to underground rap shows in Atlanta, to DIY punk shows in Charlotte. Lavender has also written for iHeartRadio, covering some of the biggest artists in Hip Hop such as Ice Spice, Drake, Doja Cat and Cardi B. She also has bylines with ScreenRant and continues to write for Ringtone magazine. Lavender is a lifelong Charlotte Hornets fan and her favorite rap artists include Clipping, Little Simz, Earl Sweatshirt, and Kendrick Lamar.
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