Kanye West's Trademark Application Reveals He May Be Expanding Into AI

BYCaroline Fisher3.8K Views
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Kenzo : Photocall - Paris Fashion Week - Menswear F/W 2022-2023
PARIS, FRANCE - JANUARY 23: (EDITORIAL USE ONLY - For Non-Editorial use please seek approval from Fashion House) Ye attends the Kenzo Fall/Winter 2022/2023 show as part of Paris Fashion Week on January 23, 2022 in Paris, France. (Photo by Stephane Cardinale - Corbis/Corbis via Getty Images)
Ye may be expanding his empire.

A recent trademark application by Kanye West hints that he may be looking to broaden his horizons. The trademark includes services like animal boarding, hotel services, cake decorating, youth hostel services, and more. The application, under the brand YZY SHLTR, also notably hints at Ye delving into the world of AI. It lists “rental of robots for cooking," as well as “rental of robots for preparing beverages."

It's clear that Kanye is looking to expand his empire with his latest trademarks. Just last month, Ye also applied to trademark "YZY SOCK SHOES," listing “Socks; socks with leather soles,” in documents. The sock-shoes in question emulate those seen being worn by Ye and his wife Bianca Censori as of late. The news also came shortly after adidas revealed plans to sell nearly $1 billion worth of unsold Yeezy shoes.

Kanye's New Ventures

Ye arrives to the arena for the fight between Jamel Herring and Shakur Stevenson at State Farm Arena on October 23, 2021 in Atlanta, Georgia. (Photo by Brandon Magnus/Getty Images)

CEO of adidas, Bjorn Gulden, explained at the time that “Burning those shoes cannot be the solution.” “What we are trying to do now over time is to sell parts of this inventory and donate money to the organizations that are helping us and that were also hurt by Kanye’s statements,” he explained. The brand cut ties with Ye in 2022 after he publicly made several anti-Semitic comments.

Adidas chose to donate the proceeds from the remaining sales to various charitable causes. Proceeds are going to the Anti-Defamation League and the Philonise & Keeta Floyd Institute for Social Change, which is run by the brother and sister-in-law of George Floyd. "We believe this is the best solution as it respects the created designs and produced shoes," Gulden explained. "It works for our people, resolves an inventory problem, and will have a positive impact in our communities. There is no place in sport or society for hate of any kind and we remain committed to fighting against it.”

About The Author
Caroline Fisher is a News Writer at HotNewHipHop from Chicago, Illinois. She started at HNHH this year, and has since spent her time writing about all that is newsworthy in the world of hip-hop. With a drive for hunting down the hottest stories, she enjoys documenting new developments in culture and entertainment. She also has an appreciation for hip-hop and seeks to cover the most important trends and shifts. She has a Bachelor of Arts which she received at the University of Illinois at Chicago. Having graduated in 2022, she majored in English with a concentration in Media, Rhetoric and Cultural Studies. Specializing all things music, pop culture and entertainment, some of her favorite musical artists include Snoop Dogg, OutKast, and Nicki Minaj. When she’s not writing about music she’s also a fan of attending shows, watching the latest movies, staying up-to-date with current events, photography, and poetry.
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