Snoop Dogg Calls Out Other Designers Taking His Shut Down Clothing Line's Style

BYGabriel Bras Nevares5.6K Views
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Premiere Of FX's "Dear Mama" - Arrivals
LOS ANGELES, CALIFORNIA - APRIL 18: Snoop Dogg attends the premiere of FX's "Dear Mama" at Academy Museum of Motion Pictures on April 18, 2023 in Los Angeles, California. (Photo by Araya Doheny/FilmMagic/Getty Images)
While the Paisley print doesn't belong to anyone specifically, Snoop believes that he doesn't get credit for bringing the "gang-related" style to higher echelons.

Snoop Dogg is a pioneer in a few areas. While he is mostly known for his musical innovations and being one of the leading rap figures from the West Coast, now his forays into fashion have him questioning whether he got dealt a bad hand. Moreover, he recently popped by The Pivot podcast to talk about his cancelled clothing line, which refers to his Snoop Dogg Clothing collection in the early 1990s. Furthermore, he remarked how it got shut down for being gang-related, mostly due to the "Paisley print" that he used in his designs. However, he claimed that just a couple of years after its downfall, some of the top designers in the world jacked his style.

"I had a clothing line called Snoop Dogg Clothing in the early '90s," the Doggfather recalled. "New York was the fashion industry. So when I come out with my clothing line, they made Roc-A-Wear, they had Sean John. They had all of these East Coast lines. So I put my s**t out, and naturally, I put some crippin' on mine with the rag. You know what I'm sayin'? 'Cause I'm like, rag, what I represent.

Snoop Dogg Breaks Down How His First Clothing Line Got Shut Down

"First thing they said was 'Uh, this is gang-related. It'll never be at Macy's, they'll never take it at these big stores,'" Snoop Dogg continued. "I'm like, 'Okay, well, what am I supposed to do?' They said, 'You should kill that idea and come with something else.' So, basically, they shut my clothing line down. Three years later, Gucci, Louis Vuitton, all these motherf***ers got my Paisley print on their s**t. And I'm sitting back like, 'Hm, that's how they work. They work like that now, huh?' I get it. But we have to live and learn and get better."

Unfortunately, other business ventures from the Long Beach legend recently came under fire, as well. His Funko Pop! shop in Inglewood was vandalized with anti-crip graffiti. All that being said, we're sure that he has plenty more to thrive in, market, and grow when it comes to his music and whole host of other endeavors. For more news on Snoop Dogg and the latest updates on his career, stay logged into HNHH.

About The Author
Gabriel Bras Nevares is a staff writer for HotNewHipHop. He joined HNHH while completing his B.A. in Journalism & Mass Communication at The George Washington University in the summer of 2022. Born and raised in San Juan, Puerto Rico, Gabriel treasures the crossover between his native reggaetón and hip-hop news coverage, such as his review for Bad Bunny’s hometown concert in 2024. But more specifically, he digs for the deeper side of hip-hop conversations, whether that’s the “death” of the genre in 2023, the lyrical and parasocial intricacies of the Kendrick Lamar and Drake battle, or the many moving parts of the Young Thug and YSL RICO case. Beyond engaging and breaking news coverage, Gabriel makes the most out of his concert obsessions, reviewing and recapping festivals like Rolling Loud Miami and Camp Flog Gnaw. He’s also developed a strong editorial voice through album reviews, think-pieces, and interviews with some of the genre’s brightest upstarts and most enduring obscured gems like Homeboy Sandman, Bktherula, Bas, and Devin Malik.
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