Timbaland recently caught some flack online for taking advantage of AI software, which is pretty much the biggest controversy in music right now. Moreover, he used an artificial intelligence program to use Biggie Smalls' voice on one of his own beats, which some people weren't happy with. While it's certainly a fun hypothetical to work with, detractors believed it to be a form of grave-robbery and a cheap way to make money off of another artist's inability to make music. Regardless of the backlash, the legendary producer clearly knows what the risks of AI might be. As such, he wants to make it easier for artists to use it properly.
Furthermore, Timbaland recently revealed that he's looking for ways to commercialize AI software in a few different ways. According to the Virginia native, artificial intelligence is an "unprecedented world of creativity in music." His new plans aim to help burgeoning creatives garner "more success," make melodies more easily, and give "exclusive rights" to people who want to use the voices of "music legend[s] who [are] no longer with us.
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Timbaland's Next Hopeful Moves With AI Technology
Of course, not everyone in the music industry is particularly happy with this new technology. Even if you see many of the positive elements of artificial intelligence in music, many seem to focus on its negative possibilities. That said, maybe Timbaland's endeavors actually set a precedent of regulation and proper use when it comes to AI. Sure, it's quite non-specific at the moment, but the potential is there. Interestingly, though, the 51-year-old's efforts seem specifically focused on deceased artists, not current artists being replicated, so there's always more areas to explore.
Back to his Biggie "collab," the "The Way I Are" artist recently said in an interview that he will hold off on releasing the track until the Brooklyn legend's estate gives the all-clear. That probably won't change people's minds as to whether they agree with this software's proliferation or not. Despite all the controversy around AI at the moment, its vast possibilities really depend on what precedents the industry sets for it- and how much money they make. As such, any stab at the AI industry is a dangerous but hopefully well-intentioned one. For more news and the latest updates on Timbaland, check back in with HNHH.