Ice Cube Reveals Interesting BIG3 Ratings Statistic

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Room Service With Ice Cube & Cypress Hill
AUCKLAND, NEW ZEALAND - APRIL 01: Ice Cube performs on stage at The Trusts Outdoors on April 01, 2023 in Auckland, New Zealand. (Photo by Dave Simpson/WireImage)
The BIG3 continues to grow.

Ice Cube is more than just a legendary West Coast artist. Overall, he is a multi-talented musician who can act and also run some very successful businesses. Over the past few years, Cube has been working on his BIG3 basketball league. Although most new leagues fail, BIG3 is going steady. This league has former NBA stars playing 3-on-3 basketball. Moreover, there are some very unique rules such as the first to 50 points wins. There are no game clocks, and there are even some cool one-on-one challenges. All-in-all, it is a league that likes to experiment.

Over the years, Cube has been very honest about some of the challenges that the league has faced. For instance, he believes the NBA has been actively trying to suppress his league's ready. Furthermore, there have been times when players have complained about not getting their money on time. However, Ice Cube has persevered with his league, and soon, a new season will begin. Ahead of this new season, Cube spoke to Logan Paul on his Impaulsive podcast. While there, he shared some interesting facts about the league.

Read More: Ice Cube’s BIG3 Goes International: A Championship Weekend In Paradise

Ice Cube Is Excited About The BIG3

Essentially, Ice Cube is adamant that the BIG3 is perfect for today's fans. This is because the games are short and possess some unique rules. Moreover, Cube revealed that the BIG3 has already surpassed leagues like the NHL and the MLS when it comes to ratings. If true, this is a massive accomplishment for the growth of the league. People remain curious about what Cube has got going on over there. Additionally, the inclusion of retired NBA stars makes this league that much more attractive.

We got to attend the 2021 BIG3 championship game in Nassau, Bahamas. While there, it became clear that the league puts on a wonderful show. This year, the championship game will be played in London, England. Hopefully, for Ice Cube and the rest of the league, the BIG3 continues to see some growth. Fans are excited about the future, and the ratings are a good indicator that the league is here to stay. Let us know what you think of the BIG3, in the comments section below.

Read More: Ice Cube Talks Growing The BIG3, Playing In The Bahamas, & Popularizing 3-On-3 Basketball

About The Author
Alexander Cole
Alexander Cole is the current editor-in-chief of HotNewHipHop. He started at HotNewHipHop back in 2018 where he began as a Sports and Sneakers writer. It was here where he began to hone his craft, putting his journalism degree from Concordia University in Montreal, Quebec, to good use. Since that time, he has documented some of the biggest stories in the hip-hop world. From the Kendrick Lamar and Drake beef to the disturbing allegations against Diddy, Alex has helped HotNewHipHop navigate large-scale stories as they happen. In 2021, he went to the Bahamas for the Big 3's Championship Game. It was here where he got to interview legendary figures like Ice Cube, Clyde Drexler, and Stephen Jackson. He has also interviewed other superstar athletes such as Antonio Brown, Damian Lillard, and Paul Pierce. This is in addition to conversations with social media provocateurs like Jake Paul, and younger respected artists like Kaycyy, Lil Tecca, and Jeleel!
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