Ice Spice recently sat down with Billboard for an interview, where she detailed the process of signing to a major label. Moreover, the "Princess Diana" hitmaker is currently signed in a partnership deal with 10K Projects and Capitol Records. Despite the usual connotations of a big label deal like that, the Bronx star actually knew her worth and fought for the best deal possible. After all, especially for rising and viral stars, they can get sucked into a deal that ultimately screws them over. However, as she recalled, the decision came after a long process of establishing her potential and scoping out her best possible path.
"I met with a bunch of labels and stuff like that," Ice Spice began her breakdown of her signing process. "I just felt like 10K and Capitol was the good fit for me." In addition to her own remarks, her manager James Rosemond Jr. elaborated on the process. "You don't want to just take any deal, and deals came to her, you know?" he stated. "There was production deals, 360 deals, but it was deals that I know that it can be better.
Ice Spice Fought For Her Worth When Signing To A Major Label
"In order to get a better deal, you have to go out and do it yourself," Rosemond Jr. continued. "And that comes with us putting money where our mouth is and we did that with 'Munch.' We rolled it out independently ourselves. We leveraged the success and the hype around that, and we got the best deal, you know? Now she owns her masters, she owns her publishing, and not a lot of people can say that." His words ring especially true in a time during which artists like Ice Spice are exploited for their meteoric rise.
"I'm still learning a lot, to be honest," Ice Spice added. "Recording used to be very, very stressful for me. But now, I'm getting more comfortable with it. Like, over the past year, I would say I've been more comfortable. Learning to record while learning songwriting processes and everything was a lot, but I'm so happy I put in that time and that work, you know what I'm saying?" For more news and the latest updates on the Princess of rap, keep checking in with HNHH.