Goodyear has signed a multi-year deal with the Cleveland Cavaliers which will see their yellow wingfoot logo stitched onto the Cavs' uniforms starting next season.
According to ESPN's Darren Rovell, the logo will always be yellow on the jersey, but it will have a blue outline on the white jersey and a yellow outline on the white jersey.
Per ESPN,
"Every Akron kid grew up seeing the Wingfoot in the sky on the blimp and feeling pride in our community," James said in a statement Monday. "There is something special for me personally having that logo on the Cavs uniform."
"We go together like peanut butter and jelly," Cavaliers CEO Len Komoroski said. "It makes sense that we partnered with such a respected worldwide leader that is located in our backyard."
Apex Marketing Group's Eric Smallwood estimates that the logo's presence on the uniform while the Cavs play will be worth $7-$10 million a year.
The terms of Cleveland's deal with Goodyear were not disclosed but it's worth mentioning that the Sixers and Kings sold the 2½-by-2½ inch space for about $5 million each (annually).
Only a handful of teams have announced which brands they'll be repping next year, including the Celtics who have a deal with GE, the Sixers with StubHub, the Nets with Infor, the Jazz with Qualtrics and the Kings with Blue Diamond Almond.