Jack Harlow's "They Don't Love It" Music Video Takes Us On A Tour Of Louisville: Watch

BYHayley Hynes1067 Views
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Jack Harlow/YouTube
The song appears on Harlow's new "Jackman" album, and finds him boastfully comparing himself to Eminem.

Jack Harlow fans had high hopes for his sophomore project, Come Home The Kids Miss You. While some of them were pleased with the mostly featureless 15-track effort, just as many expressed a desire to hear more hard-hitting rap bars from the "WHAT'S POPPIN" hitmaker, who's previously been accused of being too predictable lyrically. It seems he's hearing the world's cries loud and clear, as Harlow came back this past New Music Friday (April 28) with something to prove just how strong his pen game is.

It came in the form of Jackman, a 10-track LP that finds him operating without any assistance from other rhymers. Thus far, the second title, "They Don't Love It" has emerged as the most-streamed on Spotify, likely due to some particularly confident bars comparing him to Eminem. "Ya boy’s strivin’ to be the most dominant ever / The hardest white boy since the one who rapped about vomit and sweaters," his rhymes begin. "And hold the comments ’cause I promise you I’m honestly better than whoever came to your head right then."

Jack Harlow Impresses Fans with Jackman

Jack Harlow attends Variety's 2022 Hitmakers Brunch at City Market Social House on December 03, 2022, in Los Angeles, California. (Photo by Kevin Winter/Getty Images)

Regardless of his instructions for listeners to keep their argumentative comments to themselves, thousands began pouring out on Twitter over the weekend. Many of them shamed Harlow for seemingly forgetting about Mac Miller's existence, while others suggested names like Paul Wall and Action Bronson as more deserving of the "hardest white boy" title. As debates and discourse continue to unfold, the 25-year-old seems unbothered as he shared the music video for "Don't Love It" on Monday (May 1).

In the two-minute-long clip, Jack Harlow gives us a quick tour of his hometown, Louisville. From his former middle and high schools to a local bookstore where he likely picked out some of his childhood favourites years ago, it's obvious that the White Men Can't Jump actor has become nothing short of a hometown hero. Check out the Kentucky native's full Jackman album here if you haven't already, and tap back in with HNHH later for more hip-hop news updates.

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About The Author
Hayley Hynes is the former Weekend Managing Editor of HotNewHipHop, she stepped down after two years in 2024 to pursue other creative opportunities but remains on staff part-time to cover music, gossip, and pop culture news. Currently, she contributes similar content on Blavity and 21Ninety, as well as on her personal blog where she also offers tarot/astrology services. Hayley resides on the western side of Canada, previously spending a year in Vancouver to study Fashion Marketing at Blanche Macdonald Centre and Journalism at Mount Royal University in Calgary before that. She's passionate about helping others heal through storytelling, and shares much more about her life on Instagram @hayleyhynes.
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