Cardi B just went double platinum! Well, sort of. The rapper is celebrating selling 2 million cans of Whipshots. If you haven't heard of them, Whipshots are cans of whipped cream that have been infused with vodka. Alcohol-infused whipped cream has been around since 2005, but it wasn't always as popular. The number of sales, in this case, is certainly due in large part to Cardi B's fame. Celebrity brand deals have helped move plenty of products, and many stars lend their names to alcoholic drinks. Nicki Minaj, Jay-Z, Michael Jordan, and many others have promoted their own alcoholic drinks to varying degrees of success. Cardi B, however, wanted to promote something she would enjoy as someone who isn't a "hardcore liquor drinker."
Cardi partnered with Starco Brands in 2021 to promote Whipshots. Having sold 2 million units in just two years, it's fair to say that this brand deal was quite a success. In a statement, Cardi praised the product, calling it "sexy and tasty." She added that she was thankful for her fans and those that are supporting the brand. "Boozy and beautiful since day one, and two million cans later, there is no slowing us down," she said. "I love the fans supporting our brand — let’s keep this party going!"
You Win Some, You Lose Some
Although her partnership with Starco Brands and Whipshots has been a huge success, not every brand deal has worked out for Cardi in recent years. Back in 2022, Cardi took to Twitter to talk about losing a multi-million dollar deal with Call of Duty. At the time, she was embroiled in a court case related to the fact that she admitted to hiring men to beat up a woman that worked at a strip club in Queens. She was only sentenced to community service after pleading guilty to lesser charges, but she lost millions of dollars because of it. Still, that doesn't mean Cardi B has any lack of brand deals or offers.
Both Cardi and Offset appeared in a McDonald's Super Bowl commercial. In the commercial, they announced their joint meal at the fast food franchise. The meal is one of many special celebrity McDonald's meals in recent years, and was officially released on February 14. "This is sooo dope !!!!! A club did a Cardi & Offset meal theme,” Cardi said about the meal. “Why I ain’t thought about this?! I love this ….I love cheeseburgers and bad b*tches.”
[Via]