In the 1990s, Hip Hop and Tommy Hilfiger were synonymous. The famed fashion house that once appealed to the yuppie crowd found new footing with Hip Hop and R&B, and soon, some of our favorite Golden Era artists were starring in their own campaigns. The late-great Aaliyah famously partnered with the brand, helping to push Tommy Hilfiger further into streetwear circles. It looks like GloRilla is following in the "More Than A Woman" singer's footsteps now that she stars in a campaign for Tommy Jeans and Aries.
The nostalgia runs deep with this campaign because, at first glance, it's evident that GloRilla's Tommy Jeans x Aries fit was a nod to the late singer. The Anyways, Life's Great hitmaker told Paper: “I’m a big Aaliyah fan, and I love what she did with them. I’m part of keeping a legacy going.” Adding, “It’s refreshing to me, because I love the old-school and being able to bring it to my generation.”
Carrying On A Legacy
The crop tops and bandeaus paired with baggy jeans with matching sneakers are a signature style for Tommy. “I feel highly favored, because it could have been anyone else but me,” said GloRilla. “I gotta make sure I keep it going. Memphis is getting the notoriety it deserves.” The collection will become available to the public tomorrow (March 31) at the Tommy Hilfiger website and limited Tommy Jeans locations. It's one of several accomplishments in GloRilla's early days and a more positive one at that.
The rapper has been busy making her mark in Hip Hop. She took to the Grammy Awards stage with dozens of icons to celebrate the culture's 50th anniversary just last month. Later, at the ceremony, she fulfilled many of our lifelong dreams of meeting Beyoncé—a moment that Glo will cherish forever. When she isn't meeting the industry's top tier, you can find her on social media cracking jokes with her fans and sharing encouraging messages. She's working through controversy following a tragedy at a New York concert, but Glo stays the course. Her team seems to be working overtime to carve out her success. Check out more from GloRilla's Tommy Jeans x Aries camping below.