Latto Announces Apple Music Show "777 Radio"

BYAron A.Published on March 27, 20231022 Views

LOS ANGELES, CALIFORNIA - JUNE 26: Latto accepts the Best New Artist award presented by Sprite onstage during the 2022 BET Awards at Microsoft Theater on June 26, 2022 in Los Angeles, California. (Photo by Paras Griffin/Getty Images for BET)

Chlöe Bailey will be the first guest on Latto's newly announced "777 Radio" on Apple Music.

Latto uses Twitter as her main outlet to debunk false stories and address rumors on the Internet but now, she’ll have a new radio show that fans could look forward to. The Atlanta star continues to rise the ranks of the entertainment world, though she’s evidently pivoting towards broadcast. This morning, she took to Instagram where she announced 777 Radio on Apple Music. Latto’s upcoming show will make its debut on Thursday at 11 a.m. PT with special guest Chlöe Bailey, who drops her debut solo album In Pieces on Friday.

The announcement came alongside a short trailer that Apple Music debuted on its social media page. Latto takes on the role of a flight attendant (and passengers) as she announces the arrival of 777 Radio. “Welcome aboard 777 Air,” she says. “Make sure to put the BS on airplane mode and leave all your baggage at home ‘cause we goin’ outside, baby.” The launch of 777 Radio could be a sign that she has a new album coming soon, so hopefully, she’ll debut some new heat this Thursday.

Latto Takes Over The Airwaves

Unfortunately for Latto, everything she does creates some sort of backlash. Just after her apparent back-and-forth with Ice Spice, many fans seemingly felt as though the “Big Energy” was taking cues from Nicki Minaj, who launched Queen Radio on Apple Music. Of course, the comparisons to Nicki began to lead the Latto hate train on Twitter on the heels of their beef. Still, it’ll be interesting to see how Latto’s personality translates onto the radio waves. Perhaps, this might open up more doors down the line, similar to Trina’s transition to radio.

In the midst of divisive opinions, Apple Music’s Karlie Hustle shared revealed that she worked closely with Latto over the past year to bring the show to life. “I've been working with Latto and her team on developing this radio show for nearly a year! What a privilege it has been. Such a gracious, friendly, hands-on consummate professional! Comes in prepped and ready. Notices all the details. The moment that mic is hot, she's on fire,” Hustle’s tweet read. Check out the trailer above and let us know your thoughts in the comments.

About The Author

Aron A.

Aron A. is a features editor for HotNewHipHop. Beginning his tenure at HotNewHipHop in July 2017, he has comprehensively documented the biggest stories in the culture over the past few years. Throughout his time, Aron’s helped introduce a number of buzzing up-and-coming artists to our audience, identifying regional trends and highlighting hip-hop from across the globe. As a Canadian-based music journalist, he has also made a concerted effort to put spotlights on artists hailing from North of the border as part of Rise & Grind, the weekly interview series that he created and launched in 2021. Aron also broke a number of stories through his extensive interviews with beloved figures in the culture. These include industry vets (Quality Control co-founder Kevin "Coach K" Lee, Wayno Clark), definitive producers (DJ Paul, Hit-Boy, Zaytoven), cultural disruptors (Soulja Boy), lyrical heavyweights (Pusha T, Styles P, Danny Brown), cultural pioneers (Dapper Dan, Big Daddy Kane), and the next generation of stars (Lil Durk, Latto, Fivio Foreign, Denzel Curry). Aron also penned cover stories with the likes of Rick Ross, Central Cee, Moneybagg Yo, Vince Staples, and Bobby Shmurda.