DJ Drama Enlists Queen Latifah To Promote New Album

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The classic film homage was directed by Jim Jones and precedes Drama's "I'm Really Like That" dropping this Friday, March 31.

DJ Drama's hotly anticipated album I'm Really Like That is dropping this Friday (March 31), and the acclaimed producer tapped Queen Latifah to promote its release. Not only that, but their promo was quite creative and paid homage to one of the most important films in hip-hop culture. Moreover, Latifah reprised her role in the 1992 film Juice for a recreation of one of its most iconic scenes. While Drama played the role of Q (originally played by Omar Epps), Jim Jones directed the homage. Also, additional featured actors included fellow Dipset member Juelz Santana, DJ Superstar Jay, and others.

Furthermore, the plot of the scene centered around a group of DJs waiting in line to play their mixes for the Queen so they can play at The Ruffhouse. It seems like the Gangsta Grillz icon wanted to recreate and evoke the feeling of the early hustle in the game, trying to make a name for yourself. Of course, given the incredibly stacked feature list for I'm Really Like That that floated around social media, it's clear that Drama succeeded in such efforts.

DJ Drama & Queen Latifah Promote His New Album

To elaborate, here are a few of those names: there's Tyler, The Creator, 42 Dugg, and Nipsey Hussle. In addition, there's Freddie Gibbs, Lil Uzi Vert, Gucci Mane, Roddy Ricch, and many more. What's more is that Drama isn't just looking forward to new projects in the future, but also bringing new ones back into the culture. For example, he recently revealed that Lil Wayne's classic mixtape Dedication 2 will make a return to streaming services this year. However, that wasn't all, as he also stated that brand new music from him and Tunechi is due in 2023, too.

Meanwhile, the Philly native has eggs in a lot of promising baskets in addition to his solo outing. Recently, he announced that him and De La Soul are working on a Gangsta Grillz mixtape following the release of their impeccable catalog on streaming services. After so many years of innovation and quality drops, it's very exciting to see Drama get some flowers and keep shaping the game. If you've never seen Juice before, check out the referenced clip below. Otherwise, come back to HNHH for the latest news and updates on Queen Latifah and DJ Drama.

Ruffhouse MC & Q In Juice Clip

About The Author
Gabriel Bras Nevares is a staff writer for HotNewHipHop. He joined HNHH while completing his B.A. in Journalism & Mass Communication at The George Washington University in the summer of 2022. Born and raised in San Juan, Puerto Rico, Gabriel treasures the crossover between his native reggaetón and hip-hop news coverage, such as his review for Bad Bunny’s hometown concert in 2024. But more specifically, he digs for the deeper side of hip-hop conversations, whether that’s the “death” of the genre in 2023, the lyrical and parasocial intricacies of the Kendrick Lamar and Drake battle, or the many moving parts of the Young Thug and YSL RICO case. Beyond engaging and breaking news coverage, Gabriel makes the most out of his concert obsessions, reviewing and recapping festivals like Rolling Loud Miami and Camp Flog Gnaw. He’s also developed a strong editorial voice through album reviews, think-pieces, and interviews with some of the genre’s brightest upstarts and most enduring obscured gems like Homeboy Sandman, Bktherula, Bas, and Devin Malik.
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