Kurupt Details Tupac's Failed Attempt To Impose A Death Row Dress Code

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Tupac Kurupt
Tupac Shakur at the Club USA in New York City, New York (Photo by Ron Galella/Ron Galella Collection via Getty Images) LOS ANGELES, CALIFORNIA - FEBRUARY 02: (FOR EDITORIAL USE ONLY) Kurupt attends Recording Academy Honors Presented by the Black Music Collective at Hollywood Palladium on February 02, 2023 in Los Angeles, California. (Photo by Frazer Harrison/Getty Images)
"This n***a talking about, ‘Put on some Versace, n***a! Get fly!’" Kurupt recalled. "That sh*t didn’t work with us, cuz."

Tupac’s attempt to switch up the Death Row dress code from khakis to designer failed, according to Kurupt. The Long Beach rapper recently appeared on The Art Of Dialogue where he detailed ‘Pac’s militant mentality when he joined the Death Row Records roster. “Tupac is strength,” Kurupt said as he described the late rapper’s “strong-minded” mob boss outlook. He explained that the “All Eyez On Me” rapper’s alignment with the Suge Knight-led label wasn’t solely for his own benefit but his attempt to shift the label’s culture at large. “He wanted to change the image of Death Row, he wanted to add to everybody else’s table,” Kurupt recalled.

Though Tupac’s work ethic undoubtedly influenced the prolificacy of the Death Row roster, Kurupt explained that his influence was much deeper than that. “He wanted to change our apparel and how we looked, which, you know, that didn’t work,” Kurupt explained. “Because that’s you, ‘Pac, that’s y’all shit over here. We in khakis, cuz, you know what I’m saying? ‘Pac loved it, he respected it,” Kurupt added, though not everyone was on board (with the exception of Snoop Dogg) with the stylistic shift Tupac strived towards.

Tupac Dress Code Met With Resistance, Kurupt Says

Though Death Row became synonymous with West Coast culture, it specifically embodied the gangbanging aspect that’s specific to cities like Los Angeles. Kurupt and other signees from the label, including Snoop Dogg, continued to wear Chuck Taylor’s and Khakis. However, Tupac began to ascend in the world of haute couture, developing a strong relationship with designer brands like Versace.

“It’s a fly-ass dress code, cuz,” Kurupt recalled of Tupac’s attempt to switch out the khakis for high-end brands. “I could understand it if he was like, ‘N***a, put on the army fatigues.’ This n***a talking about, ‘Put on some Versace, n***a! Get fly!’ … That shit didn’t work with us, cuz. We agreed with everything besides the gear. That’s not our shit.” Though Death Row didn’t get down with all of Tupac’s ideas, Kurupt evidently understands just how big his vision was prior to his untimely passing. Check out Kurupt’s comments about Tupac above and let us know your thoughts in the comments. 

About The Author
Aron A. is a features editor for HotNewHipHop. Beginning his tenure at HotNewHipHop in July 2017, he has comprehensively documented the biggest stories in the culture over the past few years. Throughout his time, Aron’s helped introduce a number of buzzing up-and-coming artists to our audience, identifying regional trends and highlighting hip-hop from across the globe. As a Canadian-based music journalist, he has also made a concerted effort to put spotlights on artists hailing from North of the border as part of Rise & Grind, the weekly interview series that he created and launched in 2021. Aron also broke a number of stories through his extensive interviews with beloved figures in the culture. These include industry vets (Quality Control co-founder Kevin "Coach K" Lee, Wayno Clark), definitive producers (DJ Paul, Hit-Boy, Zaytoven), cultural disruptors (Soulja Boy), lyrical heavyweights (Pusha T, Styles P, Danny Brown), cultural pioneers (Dapper Dan, Big Daddy Kane), and the next generation of stars (Lil Durk, Latto, Fivio Foreign, Denzel Curry). Aron also penned cover stories with the likes of Rick Ross, Central Cee, Moneybagg Yo, Vince Staples, and Bobby Shmurda.
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