Ja Morant's suspension bled over into many aspects of the entertainment world, including a Powerade ad with NLE Choppa. Not only was the ad featuring Morant itself pulled, but Choppa's new track "Mo Up Front" was meant to be used as its soundtrack. Following the Grizzlies player's gun-flashing incident, though, it seems like both lost their chance at the bag. Of course, it's beyond NLE's control, which is unfortunate considering that he's not a massive commercial star when compared to other ad-frequenting artists. This could've really boosted his profile and brand, although he'll likely have more opportunities like this in the future.
Moreover, TMZ reported the news and heard from sources close to their camps that the ad was part of Ja and Powerade's "What 50% More Means" campaign. In addition, the ad highlighted March Madness in the NCAA. After the basketball star's suspension and subsequent investigations, such plans fell through. However, TMZ's sources reported that the two are still good friends, have a good rapport, and maintain a relationship. After all, the Memphis rapper walked the Grizzlies out for their opening home game, so his fandom runs deep.
NLE Choppa Loses Powerade Spot With Ja Morant
In fact, the "Shotta Flow" MC will participate in the team's celebrity basketball game on Monday (March 20). Not only should it be a fun and celebratory occasion, but it will also benefit St. Jude's Hospital. On the musical end of things, the artist will give fans a lot of heat very soon. Apparently, his upcoming track with Lil Wayne drops next week, titled "Ain't Gonna Answer." What's more is that it'll be the last (or one of the last) singles before the April release of his next album Cottonwood 2.
Meanwhile, Morant's situation also prompted the Memphis NBA team to change their travel protocols for the sake of the players. It seems like the team at large often got into trouble at the road. Furthermore, its players will not be allowed to stay overnight at cities they travel to. Instead, they must hit the road immediately after a game to their next destination. Let us know your thoughts on this in the comments below and return to HNHH for the latest on NLE Choppa and Ja Morant.