For the 2019-20 season, basketball player Trae Young signed a multi-year contract with the German company Adidas. This news came to light by the end of 2020, thanks to Young uploading it on his Twitter account. Trae is one of several athletes making a mark in the world of branded shoes. Even after recently having an altercation with Celtics' Marcus Smart, Young seems to have more of an eye on this market than ever. Moreover, he's moving into the 2023 season by showing off the new Trae Young 2.0 kicks.
With just two signature shoes, Trae Young always had his logo. The letter T seemingly merges with the Y. However, for future Adidas products, this will change and get a rebrand. The new logo becomes a more minimal concept with sharp, pointy lettering, almost like a videogame target. For now, his current Adidas collaboration showcases the old logo.
Trae Young 1s
This basketball shoe was released in 2019 as Trae's first signature sneaker with the company. The Trae Young 1s feature a sleek and modern design with a combination of synthetic materials and mesh for breathability. Trae Young 1's features Adidas trademark BOOST cushioning and a light strike midsole. This is commonly known for the best performance in basketball and for providing comfort and support for the feet during intense games.
The sneaker also has a rubber outsole with a herringbone pattern that delivers excellent traction on the court. The sneaker hosts 12 colorways and sells between $35 to $151. Moreover, the most popular colorways are red, blue, white, and black. This low-cut shoe also features an outsole fit for heavy-duty workouts, showing the signature Adidas three stripes on the side.
Trae Young 2.0s
Meanwhile, Trae Young 2.0 have a similar design to the first one. However, hosts a knit upper instead of the classic mesh used previously. This gives it a sock-like construction that provides a snug fit and added support for the foot. Which is used for a better grip around the foot and to enhance agility when in movement. There are ten colorways available, retailing at $140.
Additionally, instead of having the three stripes on the side, it is wrapped around the front of the shoe this time. Further, Trae is using this signature shoe in his most recent games. Stay tuned for more updates and the latest news from the sneaker works.
Trae Young x Top Ten High 'Ice Trae'
A collaboration between Adidas and Trae, this sneaker is a high-top version of the classic Top Ten basketball shoe. It is updated with modern design elements and performance technologies. The upper of the Trae Young x Top Ten High is made from a combination of leather suede materials. Furthermore, it features a padded collar and tongue for added comfort and support.
One key feature is their responsive cushioning technology, complete with a full-length Boost midsole. They provide excellent energy return and shock absorption. The shoe's outsole is made from a durable rubber material and has a traction pattern designed for optimal grip on the court. In addition, the Trae Young x Top Ten High is available in various colorways. This includes a black and white version with gold accents that pays homage to Trae's high school alma mater, the Norman North Timberwolves. It's a stylish and functional choice for basketball players who want to perform at their best while looking good on the court.
So So Def Recordings x Forum Low Trae Young 'Atlanta'
The So So Def Recordings x Adidas Forum Low Trae Young is a limited-edition collaboration between Adidas and So So Def Recordings—a label founded by rapper and producer Jermaine Dupri. The sneaker collaboration with the NBA player features a unique design paying homage to Atlanta, Georgia, where both Trae and So So Def are based.
It is made from white leather and light blue suede, with gold accents on the Adidas stripes and tongue. The shoe also features a map of Atlanta on the insole, with the words "Born and Raised" and "So So Def" printed on the heel. It also features responsive cushioning technology for comfort and support during gameplay. The shoe has a rubber outsole with a herringbone pattern.
These sneakers are a stylish and unique choice for basketball players who want to show their love for Atlanta and its rich cultural history. However, as a limited edition shoe, it may be difficult to find and purchase.